In this episode of "The Conversion Show" podcast, Erik Christiansen, CEO and Co-founder of Justuno, interviews Tyler "Sully" Sullivan, entrepreneur and founder of BombTech Golf. The conversation revolves around building a successful e-commerce business by prioritizing customer experience, building trust, and investing in sustainable growth.

Sully shares his insights on engaging with customers through email, micro-launches, and private Facebook groups.

Sully and Erik talk through:

• the benefits of self-funding and investing in the right areas for long-term sustainability
• the importance of simplicity, authenticity, and copywriting in building a successful e-commerce brand
• various e-commerce tools and marketing strategies
• the importance of building customer-centric businesses - online and offline
• using Email for product innovation
• simplifying product offerings for increased conversion
• how offending some of your audience can be healthy for ads
• the importance of building trust with customers through messaging and guarantees

Guest: Tyler "Sully" Sullivan - https://www.linkedin.com/in/tyler-sully-sullivan/

Justuno: https://www.justuno.com/

BombTech Golf: https://www.bombtechgolf.com/

Ecomgrowers: https://www.ecomgrowers.com/

SullyTyler.com: Shopify Marketing Expert