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Content provided by MICHAEL SJOGREN. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MICHAEL SJOGREN or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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Most STRs Fail Because They Cut Corners (Here’s the Math) | The STR Scale Show with Mike Reilly | Ep 22

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Manage episode 496206461 series 3315316
Content provided by MICHAEL SJOGREN. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MICHAEL SJOGREN or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Most people lose in STR because they think small.

This episode breaks down exactly why $150K–$200K is now the minimum to win, and how to outpace the competition by investing in what actually matters.

You’ll learn:

• How Mike’s team turned a $715K property into a 26%+ cash-on-cash winner

• Why outdated listings are getting crushed in today’s market

• The new furnishing rule of thumb (hint: it’s not $6K per room anymore)

• Why “I’ll add amenities later” is the biggest red flag from investors

• Real-world examples of design ROI and creative deal structuring

• How to dominate Year 2 with direct bookings, not just Airbnb

If you’re serious about STR, this episode will shift how you think about budget, value, and building long-term cash flow.

-

Want bookings before you're even done renovating?

Just click the link below to get the Free Training.

https://go.strsecrets.com/podcast?utm_source=Podcast&utm_medium=Captivate&utm_campaign=T022&utm_content=PreLaunch

-

00:03:30 – Budget Furniture and Low Investment No Longer Work in B or C Markets

00:05:00 – Reinvesting in Amenities Can Revive Underperforming Properties

00:07:15 – Pre-Launching With Mood Boards Can Generate Bookings Before Renovation Ends

00:09:03 – Investing More in Amenities Can Double or Triple Cash-on-Cash Returns

00:13:02 – You Need Direct Bookings—Don’t Rely Only on Airbnb and VRBO

00:15:01 – You’re Competing on ADR Only If You’ve Maxed Out the Amenity Strategy

00:23:29 – Borrow Amenities From Other Markets to Win in Your Own

00:25:16 – Don’t Wait to Upgrade—Do It Upfront or You’ll Lose Money

Get FREE Access to our Community and Weekly Trainings:

https://group.strsecrets.com/

  continue reading

307 episodes

Artwork
iconShare
 
Manage episode 496206461 series 3315316
Content provided by MICHAEL SJOGREN. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MICHAEL SJOGREN or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Most people lose in STR because they think small.

This episode breaks down exactly why $150K–$200K is now the minimum to win, and how to outpace the competition by investing in what actually matters.

You’ll learn:

• How Mike’s team turned a $715K property into a 26%+ cash-on-cash winner

• Why outdated listings are getting crushed in today’s market

• The new furnishing rule of thumb (hint: it’s not $6K per room anymore)

• Why “I’ll add amenities later” is the biggest red flag from investors

• Real-world examples of design ROI and creative deal structuring

• How to dominate Year 2 with direct bookings, not just Airbnb

If you’re serious about STR, this episode will shift how you think about budget, value, and building long-term cash flow.

-

Want bookings before you're even done renovating?

Just click the link below to get the Free Training.

https://go.strsecrets.com/podcast?utm_source=Podcast&utm_medium=Captivate&utm_campaign=T022&utm_content=PreLaunch

-

00:03:30 – Budget Furniture and Low Investment No Longer Work in B or C Markets

00:05:00 – Reinvesting in Amenities Can Revive Underperforming Properties

00:07:15 – Pre-Launching With Mood Boards Can Generate Bookings Before Renovation Ends

00:09:03 – Investing More in Amenities Can Double or Triple Cash-on-Cash Returns

00:13:02 – You Need Direct Bookings—Don’t Rely Only on Airbnb and VRBO

00:15:01 – You’re Competing on ADR Only If You’ve Maxed Out the Amenity Strategy

00:23:29 – Borrow Amenities From Other Markets to Win in Your Own

00:25:16 – Don’t Wait to Upgrade—Do It Upfront or You’ll Lose Money

Get FREE Access to our Community and Weekly Trainings:

https://group.strsecrets.com/

  continue reading

307 episodes

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