Best MICHAEL SJOGREN Podcasts (2025)

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Airbnb’s 15% Fee Change Explained: What Hosts and Managers Must Do | The STR Scale Show with Mike Reilly | Ep 27 25:54

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9h ago25:54

25:54

Airbnb’s new 15% fee structure has left property managers, cohosts, and homeowners asking the same question: who’s really paying? In this episode, finance expert Ben Coons breaks down the numbers behind gross vs. net commission models—and what you must do to protect your margins. • Gross vs. net commission explained in plain English • How Airbnb’s …

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Ep 260 - Marketing Frameworks Every STR Host Can Steal with Chris Crawford 40:01

3d ago40:01

40:01

Marketing isn’t just about ads—it’s about positioning, messaging, and action. In this episode, Chris shares practical frameworks and timeless principles that every business owner (and STR host) can use to stand out, attract clients, and scale smarter. • Why marketing and sales matter more than ever • The real difference between content and communit…

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Cohosting 101: How to Start and Scale a Sustainable STR Business | The STR Scale Show with Mike Reilly | Ep 25 36:19

6d ago36:19

36:19

Cohosting is one of the most powerful (and overlooked) ways to build a short-term rental business without heavy upfront costs. In this episode, we break down the cohosting model step by step—from the basics to the systems that let you scale sustainably. • What cohosting really is (and how it works) • The 3 key things you need before starting • How …

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Ep 259 - Why STR Is Just the Vehicle to Building True Freedom 29:39

10d ago29:39

29:39

Short-term rentals are not the endgame—they’re the vehicle. In this episode, Emanuele and Mike break down how STR can fuel bigger goals, lasting freedom, and a life by design. • Why STR is a tool, not the destination • The mindset shift that changes how you build • How to keep your bigger vision in focus • Avoiding the trap of chasing unit count • …

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Ep 258 - Analyzing STR Markets and Deciphering the Numbers with John Bianchi 35:44

17d ago35:44

35:44

John Bianchi has directed 100+ STR market analyses with a 100% success rate. In this episode, he joins Emanuele to break down the science behind choosing the right markets and making STR numbers work for you. • How John analyzed 100+ STR markets with zero failures • The method he uses to “decipher the numbers” • Why market selection is the real mak…

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Ep 257 - Why Getting Sick Taught Steve Resnick the Real Goal of STR 37:53

27d ago37:53

37:53

After getting sick, Steve Resnick had a wake-up call: you can’t work forever. This episode dives into how that moment reshaped his approach to business—and why building systems that outlast you is the true measure of success. • The turning point when Steve realized he couldn’t keep grinding • Why time freedom matters more than unit count • How to d…

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Do You Really Want It? Lessons on Grit and STR Growth | The STR Scale Show with Mike Reilly | Ep 25 12:17

28d ago12:17

12:17

Success in STR—or anything—comes down to one question: do you really want it? This episode dives deep into mindset, grit, and the obstacles that stop most people before they ever scale. • The difference between interest and commitment • Why obstacles are often just excuses in disguise • Lessons from Navy SEALs on resilience • How to reframe challen…

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Ep 256 - Why 95% of STR Deals Fail—and the 10 Hospitality Rules That Make the Rest Win 27:13

1M ago27:13

27:13

Most STR deals fail before they even start—95% don’t pencil out. But the ones that work? They’re powered by more than numbers. In this episode, we break down both sides of the equation: finding deals that actually perform and delivering hospitality that scales profit. • 10-point hospitality playbook • Why 95% of STR deals never make sense on paper …

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Ep 255 - How Two Investors Scaled from Co-Living to 80 STRs with Blake Anthony Carter and Jeremy Courtney 37:34

1M ago37:34

37:34

Blake and Jeremy went from managing shared co-living spaces to running 80 short-term rental properties. In this episode, they share the systems, deals, and mindset that made it possible. • How they pivoted from co-living to STRs • The growth path from a handful of units to 80 • Systems they rely on to keep operations tight • The partnerships that a…

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What It Really Takes to Run a Top STR Management Company | The STR Scale Show with Mike Reilly | Ep 24 26:39

1M ago26:39

26:39

Being the #1 property manager in the U.S. isn’t all glamour—it’s grind. In this episode, we dive into what it takes to scale, the operational demands behind success, and how to grow without sacrificing your life. • How the top U.S. property manager was built since 2021 • The workload reality behind rapid STR growth • Why work-life balance is elusiv…

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Ep 254 - How to Buy Back Your Time and Scale Your STR Business Faster 30:21

2M ago30:21

30:21

Most STR owners get stuck putting out fires instead of building the business they actually want. In this episode, we break down the systems, hiring moves, and mindset shifts that free you from the day-to-day grind—so you can grow faster. • Why you always need that next big goal • The real reason we become entrepreneurs: time control • How to qualif…

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What You Actually Missed at STR WealthCon (and Why It Matters for STRs) | The STR Scale Show with Mike Reilly | Ep 23 28:00

2M ago28:00

28:00

This episode is a behind-the-scenes look at the latest STR WealthCon. From attracting 30 members to the mastermind to tactical takeaways from a 2000+ person event, we break it all down. • Why raw content works better than polished • The one onboarding question that reveals true goals • STR WealthCon recap: biggest takeaways • How to get ROI from li…

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Ep 253 -The Architecture of Living: Why Design Should Fit Your Real Life with Zeke Freeman 38:25

2M ago38:25

38:25

Most homes look good on paper. But they’re not designed for how people actually *live.* In this episode, guest architect Zeke Freeman shares the hidden design flaws baked into most houses — and how his process reshapes spaces around *real human behavior.* Whether you’re remodeling a home, designing an Airbnb, or dreaming about your next property, t…

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Ep 252 - The 5 Sales Principles Every STR Closer Needs to Master with Adam Stein 44:18

2M ago44:18

44:18

If you want to win in cohosting, you need to sell. In this episode, Adam breaks down the 5 core sales frameworks he teaches to high-performance closers in STR and beyond. From reframing rejection to diagnosing like a doctor, this is the mindset, structure, and clarity that separates amateurs from closers. What You’ll Learn: The “doctor frame” for e…

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Most STRs Fail Because They Cut Corners (Here’s the Math) | The STR Scale Show with Mike Reilly | Ep 22 29:38

2M ago29:38

29:38

Most people lose in STR because they think small. This episode breaks down exactly why $150K–$200K is now the minimum to win, and how to outpace the competition by investing in what actually matters. You’ll learn: • How Mike’s team turned a $715K property into a 26%+ cash-on-cash winner • Why outdated listings are getting crushed in today’s market …

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Ep 251 - The Airbnb Roll-Up Strategy No One’s Talking About with Patryk Swietek 41:03

2M ago41:03

41:03

He’s not managing Airbnbs, he’s buying the companies that do. In this episode, Patrick breaks down his roll-up strategy for short-term rental management businesses, focusing on Joshua Tree. You’ll learn: • How to value STR property management companies • The hidden formula top performers are using (4.9+ reviews + max RevPAR) • How he’s creating add…

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The Tax Loophole That Can Wipe Out $40K (Even With 1 Property) | The STR Scale Show with Mike Reilly | Ep 21 19:28

2M ago19:28

19:28

The new Trump-era bill just brought back 100% bonus depreciation and STR owners are about to get a massive tax break. In this episode, we break down exactly how the short-term rental tax loophole works, how you can use it to eliminate 5–6 figures of taxable income, and what rules you must follow to stay IRS-compliant. Whether you own 1 property or …

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Ep 250 - Why Hosts Are Ditching Airbnb for Midterm Rentals with Furnished Finder CEO Jeff Hurst 46:37

3M ago46:37

46:37

Furnished Finder’s CEO, Jeff, joins us to break down why thousands of hosts are moving away from Airbnb and into the booming midterm rental space. In this episode: • Jeff’s journey from VRBO and Expedia to Furnished Finder • Why monthly rentals are the most underserved niche in real estate • How to price your MTR listings for max profit • The 3 typ…

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Airbnb Just Changed Your Cancellation Policy…And You Might Not Even Know It | The STR Scale Show with Mike Reilly | Ep 20 14:10

3M ago14:10

14:10

Airbnb quietly changed the rules, and if you’re not paying attention, you could be giving refunds you didn’t agree to. In this episode, we break down exactly what changed and what to do about it. Here’s what you’ll learn: • Why Airbnb is auto-switching hosts to a “Firm” policy, without clear consent • What happened to the original Strict policy (sp…

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Ep 249 - How They Went from Helping One Homeowner to Building a Thriving STR Portfolio with Joe Rohne 38:38

3M ago38:38

38:38

What started as a favor for one struggling homeowner turned into a multi-property, multi-market STR business, and a system built on honesty, hard lessons, and smart investing. In this episode, you’ll learn: • Why most first-time hosts shouldn’t expect a profit (and what to aim for instead) • The $65K reno gamble that paid off, plus how to pitch own…

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How Mark Quit His Job, Scaled to 37 Units, and Doubled Revenue Without Spending a Dime | The STR Scale Show with Mike Reilly | Ep 19 18:21

3M ago18:21

18:21

Mark had 11 Airbnb units, a full-time medical sales job, and barely any profit. Just 18 months later? He runs 37 listings, left his W-2, and built a profitable, freedom-filled business, all without using his own capital. In this episode, we break down exactly how he did it: The red flags in his arbitrage model that forced a pivot How he turned loss…

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Ep 248 - From Airbnb Suspension to 90% Occupancy with Midterm Rentals & AI Automation with Amanda Williams 49:26

3M ago49:26

49:26

Amanda Williams branded herself as The Traveling Realtor and built a thriving rental business, only to be banned from Airbnb overnight. In this episode, she shares how that crushing moment forced her to pivot into midterm rentals, automate with AI, and rebuild a better business that runs with less stress, higher profits, and total platform independ…

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How to Win STR Clients in a Down Market (Even If Bookings Are Slowing Down) | The STR Scale Show with Mike Reilly | Ep 18 25:44

3M ago25:44

25:44

Most co-hosts are blaming the market. But it’s not the market... ...it’s your offer. In this episode, we walk through how to dominate even when bookings slow down, using frameworks that helped our clients grow from 0 to 100+ properties (without lowering their standards). Inside, you’ll learn: The 2 sales you must make to land AND grow every client …

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Ep 247 - The Identity Shift That Unlocks Everything (And How to Use AI to Scale Smarter) 31:50

3M ago31:50

31:50

Most people quietly self-sabotage… Not because they don’t want success. But because they still talk like the person who doesn’t have it yet. In this solo episode, Mike and E breaks down how internal dialogue shapes your future, and how AI can help you become the version of yourself that already wins. What you’ll learn: How to reprogram your self-ta…

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This Is the Final STR WealthCon…Here’s What to Expect | The STR Scale Show with Mike Reilly | Ep17 29:39

3M ago29:39

29:39

The end of an era. The final STR WealthCon is here, and Mike Sjogren and Bill Faith are going out with a bang. In this episode, we break down exactly what’s coming, why this event will never happen again, and how to make the most of it. What you’ll learn: • Why this is the last WealthCon hosted by Mike & Bill • The new format designed for all STR b…