In this episode, Eliot Marshall, co-owner of Easton Training Center, is joined by Easton’s CEO Mike Tousignant and COO Ian Lieberman. Together, they pull back the curtain on how Easton consistently achieves a high close rate on membership sales. From the structure of their sales process to the mindset they instill in their team, this conversation is packed with practical strategies martial arts school owners can apply right away to improve their own conversions. Whether you're struggling with sales or looking to sharpen your current system, this episode delivers insights from one of the most successful teams in the industry.

Watch or listen to the full podcast on our blog: https://www.easton.online/blog/

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