• Aaron Vaccaro, CEO of Liquor Lab Former Topgolf exec who helped grow it from 10 to 70+ locations and $1.1B in revenue. 🍸 What You’ll Hear:

• Aaron’s journey from finance and venture capital to building experience-driven brands

• The Topgolf transformation—how it evolved from a driving range to an entertainment empire

• Why Liquor Lab is the “Topgolf of cocktails”—accessible, social, hands-on

• Cocktail classes: 90 minutes, ~$70, 3 drinks, taught by professionals in Nashville and Louisville

• Insight into cocktail formulas, mixology tips, and Aaron’s favorite: the Port Manhattan

• How Liquor Lab is adapting to changing alcohol trends—like low ABV, NA options, and Gen Z habits

• Why the focus isn’t on drinking—it’s about flavor, education, and connection

🔥 Quotables:

“You’re not just mixing cocktails. You’re mixing memories.”
“Most cocktails are riffs on six basic templates.”
“We want to break down barriers and make aspirational things accessible.”

🥂 Bonus:

• Learn how Liquor Lab builds brand loyalty through experience

• Hear how Aaron applies the same strategy he used at Topgolf to transform hospitality at scale

• 🎧 Learn more: LiquorLab.com Classes in Nashville, TN & Louisville, KY

• Follow: @LiquorLab | @TheBestWinePod