In this enlightening dialogue, we engage with Jeff Gillis, the visionary creator of the Wine Likes App, which serves as a comprehensive resource for wine enthusiasts of all levels. The app facilitates not only the exploration of diverse wines but also offers personalized food pairings and interactive features that enhance the wine-drinking experience. Users can partake in rating wines, researching pairings, and discovering events, thereby cultivating a deeper appreciation for the nuances of viticulture. Jeff explains the app’s forthcoming functionalities, including a reservation system for wine tours and dining, set to be integrated in 2025. Through this conversation, we gain insight into the app's potential to revolutionize how individuals engage with wine, making it accessible and enjoyable for a broader audience.