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The Ultimate Guide to End-of-Year Selling Strategies
Manage episode 514807483 series 2286532
In this episode, we dive into the flow of today’s real estate world — unpacking seasonal market trends, buyer misconceptions, and the strategic planning needed to win in a hot property climate.
We explore everything from international real estate standards to practical ways of engaging buyers more effectively. Together, we share real-world insights and proven strategies to help agents lift their performance and strengthen client relationships.
As the Australian real estate market continues to heat up, John highlights the importance of auctions and vendor-paid marketing — explaining how the current landscape creates powerful opportunities for agents and brokers to leverage. I also share a story about a young buyer’s confusion around the 5% deposit scheme, a reminder that clear communication and empathy are critical in our industry. Troy rounds out the conversation with powerful points on planning ahead, understanding market seasonality, and aligning with buyer behaviour.
It’s an episode full of lessons, inspiration, and strategies for agents who want to stay sharp, relevant, and successful in any market condition.
Chapters
1. No Wi‑Fi And Big Thinking (00:00:00)
2. Why AU And NZ Lead Real Estate (00:02:35)
3. Auctions, VPA, And Opens That Work (00:05:15)
4. Protecting Morning Space For Strategy (00:07:45)
5. Getmo And Progress Over Perfection (00:10:30)
6. Listing Surge Signals A New Cycle (00:12:45)
7. Vendor Expectations And Timing Risks (00:15:10)
8. Pre‑Christmas Auction Windows (00:18:10)
9. Boxing Day Soft Launch Strategy (00:20:40)
10. Buyer Behaviour Over Summer (00:24:00)
11. First‑Home Buyers And 5% Confusion (00:26:00)
368 episodes
Manage episode 514807483 series 2286532
In this episode, we dive into the flow of today’s real estate world — unpacking seasonal market trends, buyer misconceptions, and the strategic planning needed to win in a hot property climate.
We explore everything from international real estate standards to practical ways of engaging buyers more effectively. Together, we share real-world insights and proven strategies to help agents lift their performance and strengthen client relationships.
As the Australian real estate market continues to heat up, John highlights the importance of auctions and vendor-paid marketing — explaining how the current landscape creates powerful opportunities for agents and brokers to leverage. I also share a story about a young buyer’s confusion around the 5% deposit scheme, a reminder that clear communication and empathy are critical in our industry. Troy rounds out the conversation with powerful points on planning ahead, understanding market seasonality, and aligning with buyer behaviour.
It’s an episode full of lessons, inspiration, and strategies for agents who want to stay sharp, relevant, and successful in any market condition.
Chapters
1. No Wi‑Fi And Big Thinking (00:00:00)
2. Why AU And NZ Lead Real Estate (00:02:35)
3. Auctions, VPA, And Opens That Work (00:05:15)
4. Protecting Morning Space For Strategy (00:07:45)
5. Getmo And Progress Over Perfection (00:10:30)
6. Listing Surge Signals A New Cycle (00:12:45)
7. Vendor Expectations And Timing Risks (00:15:10)
8. Pre‑Christmas Auction Windows (00:18:10)
9. Boxing Day Soft Launch Strategy (00:20:40)
10. Buyer Behaviour Over Summer (00:24:00)
11. First‑Home Buyers And 5% Confusion (00:26:00)
368 episodes
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