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Content provided by John McGrath, Tom Panos & Troy Malcolm, John McGrath, Tom Panos, and Troy Malcolm. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by John McGrath, Tom Panos & Troy Malcolm, John McGrath, Tom Panos, and Troy Malcolm or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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The Decline of Cold Calling: Is the Era of Attraction Agents Here?

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Manage episode 502328311 series 2286532
Content provided by John McGrath, Tom Panos & Troy Malcolm, John McGrath, Tom Panos, and Troy Malcolm. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by John McGrath, Tom Panos & Troy Malcolm, John McGrath, Tom Panos, and Troy Malcolm or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

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This episode explores the evolving dynamics of the real estate industry, highlighting the impact of technology and shifting regulations. The discussion begins with a reflection on community and longevity, before moving into how agents can adapt their practices to meet modern challenges.
With cold calling increasingly restricted by privacy laws and digital screening tools on iOS and Android devices, agents are encouraged to pivot towards building more meaningful client relationships. The implications of the Do Not Call register are examined, alongside practical strategies for moving away from transactional approaches and focusing on long-term value creation.
Key themes include leveraging technology such as AI for smarter lead generation, enhancing efficiency, and positioning agents as trusted advisors rather than direct marketers. The conversation underscores a future where relationships, trust, and genuine value stand at the heart of real estate success.

  continue reading

Chapters

1. Leichhardt Oval Saved & Football Chat (00:00:00)

2. Cold Calling Challenges for Agents (00:01:29)

3. Relationships vs Database Size (00:03:26)

4. Building an Attraction-Based Business (00:07:35)

5. Multi-Channel Approach for Agents (00:11:32)

6. Spring Market Outlook & Activity (00:17:02)

371 episodes

Artwork
iconShare
 
Manage episode 502328311 series 2286532
Content provided by John McGrath, Tom Panos & Troy Malcolm, John McGrath, Tom Panos, and Troy Malcolm. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by John McGrath, Tom Panos & Troy Malcolm, John McGrath, Tom Panos, and Troy Malcolm or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Send us a text

This episode explores the evolving dynamics of the real estate industry, highlighting the impact of technology and shifting regulations. The discussion begins with a reflection on community and longevity, before moving into how agents can adapt their practices to meet modern challenges.
With cold calling increasingly restricted by privacy laws and digital screening tools on iOS and Android devices, agents are encouraged to pivot towards building more meaningful client relationships. The implications of the Do Not Call register are examined, alongside practical strategies for moving away from transactional approaches and focusing on long-term value creation.
Key themes include leveraging technology such as AI for smarter lead generation, enhancing efficiency, and positioning agents as trusted advisors rather than direct marketers. The conversation underscores a future where relationships, trust, and genuine value stand at the heart of real estate success.

  continue reading

Chapters

1. Leichhardt Oval Saved & Football Chat (00:00:00)

2. Cold Calling Challenges for Agents (00:01:29)

3. Relationships vs Database Size (00:03:26)

4. Building an Attraction-Based Business (00:07:35)

5. Multi-Channel Approach for Agents (00:11:32)

6. Spring Market Outlook & Activity (00:17:02)

371 episodes

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