In this episode, I’m breaking down one of the biggest misconceptions I see in B2B high-ticket sales: the idea that scaling your sales team is all about talent, perfect scripts, or killer rebuttals.

It’s not.

What really moves the needle? Controlling the frame of the conversation. And that’s exactly what I dive into with the Inception Closing Framework.

I introduce you to one of the most powerful parts of this framework—the qualify frame—and show you why it’s a total game changer for building leverage and control in your sales process.

I also share a real-world case study from a real estate company in Puerto Rico. Despite a language barrier, we saw dramatic results—all through framing alone.

You’ll learn the four phases of implementing the Inception Closing Framework:

1. Plant the seed
2. Stack the frame
3. Leverage the seed
4. Qualify the prospect

By the end of this episode, you’ll see how to start using framing in your own sales calls—and watch how it transforms your close rate and your business.