Outbound doesn’t fail because your reps don’t send enough messages. Outbound fails because buyers don’t trust you. In this episode of Sell for Scale, Dylan Starr reveals why outbound sales teams fail without content and how founders, SDRs, and sales leaders can fix it by building a modern sales playbook that integrates outbound prospecting with content.

In today’s B2B sales environment, buyers don’t just respond to a cold DM or email. They Google you. They check your LinkedIn. They look for testimonials, case studies, and authority assets before deciding whether you’re worth their time. If your outbound process doesn’t include content, your reps look like spammers instead of trusted advisors. That’s why Dylan shows you the exact sales strategies and sales frameworks you need to scale outbound without burning out your team.

Inside this episode:

• The reality of modern buyers and why trust is the only currency that matters in outbound prospecting.
• A real case study of a media buying company that tripled reply rates just by layering in testimonials and founder-led content.
• The three types of content every outbound team needs:
  1. Authority Assets – case studies, testimonials, proof screenshots that serve as ammo for your reps.
  2. Educational Micro Content – short LinkedIn posts, quick Looms, and 60-second clips that build trust and show expertise.
  3. Founder & Brand Presence – why your reps borrow credibility from the founder’s visibility, and how neglecting this cripples your sales system.
• The step-by-step process to integrate content into your outbound playbook: building a content library, standardizing messaging, creating a feedback loop, and assigning ownership.

This is more than a business growth podcast episode—it’s a blueprint for building trust at scale. If you’re leading a sales team or you’re a founder trying to scale pipeline in 2025, this framework will show you how to combine outbound prospecting with content so your sales system actually converts.

Dylan explains why outbound and content are no longer separate. Together, they form one system: outbound starts the conversation, content builds the trust, and then deals close. Split them and your pipeline fails. Combine them and your pipeline scales.

If you’re a CEO, sales manager, or entrepreneur running a B2B team, this episode will help you transform your outbound strategy into a scaling sales team playbook that actually works. Outbound is not dead—bad outbound is. The fix is content.

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Learn more: https://dylanstarr.com/
Follow Dylan on LinkedIn: https://www.linkedin.com/in/dylan-starr-a07698110/

PS: If you're ready to build a sales machine without relying on superstar closers, DM me and let's talk frameworks.

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