Pip & Nut Founder Pip Murray on Growing a Challenger Brand

Screw It Just DO It with Alex Chisnall

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This week on Screw It Just DO It I sit down with Pip Murray, the founder of Pip & Nut, the UK’s fastest-growing natural nut butter brand. Pip’s story starts with a marathon training run that sparked an idea for a better product, free from palm oil. That idea turned into Pip & Nut, now stocked in over 8,000 stores and recently crowned the number one nut butter brand in the UK.

We cover how Pip went from working at the Science Museum to living rent-free in a shed after winning the Escape the City competition, raising £120,000 through crowdfunding, and navigating the early challenges of scaling a food and drink brand. We also talk about resilience, culture, and why purpose and sustainability matter more than ever when building a business today.

This is a raw and honest look at the realities of entrepreneurship: the pressure of being a solo founder, the importance of consumer feedback, and how to hold onto a challenger mindset even after hitting scale. If you’re looking for lessons on leadership, funding, branding, and staying resilient in competitive markets, this episode is for you.

Key Takeaways

How Pip used crowdfunding and guerrilla marketing to launch Pip & Nut
The value of challenger brand thinking in crowded FMCG markets
Why sustainability, B Corp certification, and purpose strengthen brand loyalty
The leadership challenges of moving from startup to scale-up
How resilience in business mirrors the mindset needed to run marathons

🎧 New episodes of Screw It Just DO It drop every Tuesday & Thursday - so makes sure you follow wherever you listen. You’ll hear real conversations with founders who’ve taken a risk, built something from scratch, and figured it out along the way.

🔥 Want to take things further? Join me in person this October at the Festival of Entrepreneurs on the 8–9th October at the NEC in Birmingham. The Festival of Entrepreneurs is where 5-10,000 ambitious founders come together to learn from the people who've actually done it. I'm giving my listeners free 2-day passes.

Real entrepreneurs, real stories, real strategies – exactly like what you're hearing right now, but live and in person. Go to www.festivalofentrepreneurs.co.uk and grab your free pass before they're gone.

https://eventdata.uk/Visitor/FestivalOfEntrepreneurs2025.aspx?TrackingCode=ACHISNALL

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