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Physicaloptimisation Podcasts

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For those who decided to Screw It... and Just DID It. Ranked #1 in Apple Podcasts. Top 1% globally. 5M+ downloads Real stories from founders who took the leap. Hosted by Alex Chisnall. Learn how today’s top entrepreneurs started, scaled, & stayed true to their vision. Official podcast of the Festival of Entrepreneurs: https://www.festivalofentrepreneurs.co.uk Twice Weekly Show every Tuesday & Thursday. If you enjoyed listening, please rate my show. And if you're really generous with your tim ...
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Recorded live at the Festival of Entrepreneurs, this panel brings together founders who are actively implementing AI in real businesses. We cover what AI first actually means in practice, how to start small without breaking existing operations, and why governance and visibility matter more than speed alone. The conversation moves beyond theory into…
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In this Bite-Sized episode, I revisit my conversation with George Kruis, former England international rugby player and co-founder of fourfive. George explains how he and Dom began building their wellness brand while recovering from operations, sitting on physio beds and asking themselves how to take control of their recovery. This clip focuses on t…
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A powerful five minute segment where David Yarrow reveals the moment he pivoted from sports photography to fine art and built a global brand.In this Bite-sized Screw It Just DO It session, I sit down with world leading fine art photographer David Yarrow to unpack the moment that changed his entire career. David explains how he went from struggling …
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Aliett Buttelman went from fashion model to co-founder of Fazit, a beauty brand that exploded after a viral Taylor Swift moment. This episode breaks down what actually drives real growth. In this episode I talk with Aliett Buttelman about what it takes to build a brand from scratch and survive hyper growth. Aliett explains how a decade in fashion m…
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Jim Cregan built Jimmy’s Iced Coffee from a simple idea into a national brand. This episode captures how he pushed through debt, setbacks and doubt to create real momentum. Speaking with Jim Cregan reminded me how often founders underestimate the grind behind a brand that looks simple from the outside. Jim described the early days of Jimmy’s Iced C…
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Passenger started as a simple lifestyle idea yet grew into a purpose led brand with a loyal community and a clear mission. This episode breaks down how it happened and what founders can learn from the journey. Speaking with Richard Sutcliffe reminded me how often founders overlook the power of building something with clear intent. Passenger began a…
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The Atherton siblings built their careers on speed, resilience and control. What makes this bite sized episode powerful is how they used the same mindset to build a business. They went from dominating downhill racing to founding Atherton Bikes and taking ownership of their future rather than relying on sponsors or external decisions. In this segmen…
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Piers Linney delivered a clear message. AI is accelerating faster than most founders expect and the businesses that ignore it will fall behind. He showed how AI now handles cognitive work, personalisation, analysis and customer engagement at a scale no manual process can match. His point was direct. Founders must use AI every day and redesign their…
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I’ve always believed success comes down to commitment. Talking about goals is easy. Doing something about them is harder. Matt Brooke, Senior Vice President at Spartan and Tough Mudder, joined me to talk about a mindset that changes how people approach growth and challenge—the Pick a Date mentality. It’s simple. Set a date. Put it in the calendar. …
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Growing a business is never about luck. It is about execution, distribution and the ability to stay focused through every challenge. This week, I speak with Dr Ann Kaplan Mulholland, a finance founder who built a billion dollar empire, scaled a nationwide lending operation, invested in commercial property, and then bought and rebuilt a 1000 year ol…
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This week, I sit down with Anthony “Staz” Stazicker, former Royal Marine and Special Forces operator turned entrepreneur and co-founder of ThruDark, one of the UK’s fastest-growing technical outerwear brands. After more than a decade in the military, Staz left behind the structure, purpose, and intensity of Special Forces life to start from scratch…
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In this episode of Screw It Just DO It, my friend Jeannette Linfoot sat down with Juliet Barratt, co-founder of Grenade, in a fireside chat recorded live at the Festival of Entrepreneurs. Juliet shares how she went from being a teacher who hated structure to building one of the UK’s fastest-growing performance nutrition brands and selling it to Mon…
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When Andy Mooney joined Nike at just 25, he was meant to stay behind the numbers. But within months, he realised real business success came from understanding people, not spreadsheets. In this Bite-sized Screw It Just DO It episode, Andy shares how a risky decision early in his career changed everything. He stepped outside his comfort zone, bet on …
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My guest this week is Andrew Hulbert, founder of Pareto FM, who started his business from his bedroom at 27 with no name, network, or funding and grew it to a £42 million turnover before exiting less than a decade later. Andrew’s story is one of calculated risk, relentless focus, and smart scaling. From landing his first £200,000 contract with the …
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Sometimes the right opportunity doesn’t come knocking, you have to send the email. In this Bite-sized episode, I speak with Tom Gozney, founder of Gozney, about the moment that took his business from a small British startup to global recognition. After entering Virgin’s Pitch to Rich competition, Tom didn’t win but he did get something far more val…
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What does it take to build one of the world’s most loved ethical brands without losing your principles? In this episode, I sit down with Rowena Bird, co-founder of Lush, to talk about the 30-year journey of growing from a small shop in Poole to a global retail brand with over 900 stores worldwide. Rowena shares how Lush has managed to scale without…
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What happens when success leaves you feeling empty? In this Bite-sized Screw It Just DO It episode, I revisit my conversation with Dan Murray-Serter, co-founder of Heights and host of Secret Leaders. Dan shares the exact moment he realised his business, Gravel, was winning awards but draining his purpose. Rather than chase growth for the sake of it…
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When the world shut down in 2020, most entrepreneurs hit pause. Andrew Salter hit “go.” In this episode, I speak with Andrew, Co-founder and CMO of DIRTEA, the UK-based functional mushroom brand that’s grown into a global wellness movement. What started as a pivot during the pandemic has become one of the fastest-growing lifestyle brands in health …
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In this Bite-sized Screw It Just DO It episode, I sit down with Adam Rossiter and Elliot Dawes, co-founders of Bulk, one of the UK’s biggest sports and active nutrition brands. What started as two university friends buying supplements from the US turned into a £100 million company built without a single penny of outside investment. Adam and Elliot …
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What drives someone to launch a sushi restaurant with robots, conveyor belts, and a million-pound setup when they’ve never worked in hospitality? In this episode of Screw It Just DO It, I sit down with Simon Woodroffe OBE, the visionary founder behind Yo! Sushi and YOTEL, to talk about risk, creativity, and why going bigger can sometimes be safer. …
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What does it take to start a billion-dollar company during a financial crisis? In this Bite-sized Screw It Just DO It episode, I sit down with Oscar Höglund, co-founder and CEO of Epidemic Sound, to hear how he turned a broken music licensing industry into a global platform used by millions of creators. Oscar shares how he and his co-founders launc…
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On this Bite-sized Screw It Just DO It, I sit down with Nir Eyal, bestselling author of Indistractable, to unpack the real reason entrepreneurs get stuck. Nir shares how distraction doesn’t come from phones, emails, or social media, but from within. He explains how boredom, stress, and loneliness drive us towards procrastination and how learning to…
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On this episode of Screw It Just DO It I sit down with Boris Diakonov and Eduard Panteleev, the co-founders of ANNA Money, the UK-based business account built to make life easier for small business owners. ANNA combines finance, admin and tax tools in one AI-powered platform, complete with its trademark humour and cat logo. In this conversation we …
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There are moments in life when everything falls apart. For Lewis Howes, it was a combination of his father’s serious accident, a career-ending sports injury, and the global financial crash. He found himself broke, directionless, and living on his sister’s couch. In this Bite-sized Screw It Just DO It episode, Lewis shares how those challenges force…
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This week on Screw It Just DO It I sit down with Pip Murray, the founder of Pip & Nut, the UK’s fastest-growing natural nut butter brand. Pip’s story starts with a marathon training run that sparked an idea for a better product, free from palm oil. That idea turned into Pip & Nut, now stocked in over 8,000 stores and recently crowned the number one…
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When I sat down with Mike McDerment, founder of FreshBooks, his story reminded me why narrowing focus is often the smartest path to growth. In this Bite-sized episode, you’ll hear how Mike turned a small design problem into a billion-dollar company by obsessing over one specific customer segment. Mike shares how he resisted the temptation to serve …
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This October we’re bringing together the UK’s most ambitious founders, investors, and business leaders for two days of no-fluff insights, practical workshops, and high-value networking at the Festival of Entrepreneurs 2025. In this episode, I’ll walk you through what the festival is, who it’s for, and what you can expect when you join us at the NEC…
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In this episode of Screw It Just DO It, I sit down with Nell Daly, founder and managing partner of Revenge Capital. Nell went from a career in clinical psychology to raising a $70 million fund designed to back overlooked and underestimated founders. She explains how her experiences working with people struggling financially shaped her mission to he…
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In this Bite-sized Screw It Just DO It episode, I revisit my conversation with Richard Reed, co-founder of Innocent Drinks, who sold the smoothie brand to Coca-Cola for over $500 million. Richard shares how Innocent started as three friends selling smoothies at festivals and grew into Europe’s leading healthy drinks company without a master plan or…
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I’m joined by Jo Dalton, a serial founder, investor, and champion of female entrepreneurs — to talk about what it really takes to build leadership teams, back founders, and scale businesses without losing your edge. Jo founded JD & CO after years in corporate, determined to create a recruitment firm that actually supports entrepreneurs instead of c…
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In this Bite-sized Screw It Just DO It episode, I revisit my conversation with Lord Karan Bilimoria, founder of Cobra Beer, as he shares the story of how he built one of the world’s most recognisable beer brands from scratch. He launched during a recession, with no credibility, no resources, and fierce competition from global giants. What he did ha…
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In this episode of Screw It Just DO It, I speak with Maxine Laceby, founder of Absolute Collagen. Maxine launched the business at 50 from her kitchen table after raising her two daughters, turning a simple idea for bone broth into one of the UK’s fastest-growing beauty supplement brands now valued at over £50 million. She shares how her journey was…
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When the world shut down, Maria Hatzistefanis doubled down. In this episode, I sat down with the founder of Rodial and Nip+Fab, who shared exactly how she pivoted during the pandemic, scaled her beauty empire to 35 countries, and leveraged both old-school trade shows and new-school DTC strategies to build a global brand. Maria gets honest about the…
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I’ve spoken to hundreds of founders over the years, but Melissa Snover’s story hits different. This week, I sat down with the force behind Scripted and Nourished, two businesses that are fundamentally changing the way we approach health. From reverse-engineering 3D printers to developing patent-protected technology for personalised vitamins, Meliss…
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From a pop-up shop to a team of over 20, Candy Kittens is the top in brand building and entrepreneurial persistence. In this bite-sized episode, I talk with Jamie Laing and Ed Williams about the first hires, building a team organically, and how they launched a sweet brand with zero background in food or drink. You’ll hear how they leveraged social …
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When Aron Gelbard co-founded Bloom & Wild in 2013 with just £30,000 in savings, the online flower delivery market had no standout brands, inconsistent quality, and poor customer experience. Fast-forward to today and Bloom & Wild has delivered over 30 million flowers, raised £120M in funding, and pioneered the letterbox flower format that’s now indu…
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In this Bite-sized episode of Screw It Just DO It, I speak with Magnus Grimeland, founder and CEO of Antler, one of the fastest-scaling early-stage VC platforms in the world. Magnus has helped Antler grow to 21 offices across six continents, backing nearly 400 startups in the process. But this conversation focuses on something deeper than capital: …
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How do you go from a £500 startup to a £200 million brand? On this week’s Screw It Just DO It, I speak to Juliet Barratt, co-founder of Grenade. If you've ever picked up a Carb Killa bar, you’ve seen the impact of brand, timing, and relentlessness in action. Juliet and her husband launched Grenade during a recession, built it into a market leader, …
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In this bite-sized episode of Screw It Just DO It, I sit down with Julian Hearn, founder of Huel, to unpack the early days of building one of the UK’s fastest-growing food brands. How to systemise and scale from a solo startup Why obsessing over process is the key to future growth Building a culture-first team and hiring for values over skills Step…
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Welcome back to Screw It Just DO It, the show where you meet the entrepreneurs who’ve taken risks, built from scratch, and kept going when others stopped. This week I’m joined by Richard Harpin, founder of HomeServe, who scaled a plumbing insurance business into a global £4 billion empire. In this episode, Richard breaks down his 9-step blueprint f…
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This week’s Bite-sized Screw It Just DO It episode features a standout moment from my conversation with Al Barratt, the force behind Grenade. We cut straight into the bit where it all started to scale. Al shares how he moved Grenade from a niche protein shake brand into the UK’s best-selling snack bar. He didn’t throw money at it. He focused on bra…
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What happens when a business deal worth millions collapses overnight? Most founders would panic. John Caudwell pivoted. In this bite-sized episode of Screw It Just DO It, I revisit one of the boldest comeback stories I’ve heard on the show. John shares how losing a major Motorola distribution agreement became a defining moment that tested his leade…
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AI isn’t a buzzword anymore. It’s an operating system shift that’s already reshaping how we work, sell, and compete. I spoke with Piers Linney, entrepreneur, ex-Dragon, and co-founder of Implement AI, about what business leaders need to know right now to stay relevant. Piers has sat on boards, built companies from scratch, and now helps SMEs naviga…
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Sabrina Stocker is the kind of guest who reminds you what’s possible when you back yourself. From earning a decent living coaching tennis to selling everything she owned and starting again in Egypt, Sabrina shares her very real “Screw It Just Do It” moment. What stood out for me was her clarity around building a life of freedom—financial, time, and…
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What does it take to walk out of school, broke, and build a multimillion-pound business? Simon Squibb did just that. In this bite-sized episode, we rewind to his Screw It Just DO It moment: leaving school with nothing but a survival instinct and turning that into a successful agency. Simon breaks down how he started, what really fuels progress (hin…
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Ever thought about how one freezing-cold moment could change your entire career? That’s exactly what happened to Laura Fullerton. In this bite-sized episode, we dive into how Laura went from avoiding cold water like the plague to launching Monk - a smart ice bath company that’s gained backing from the likes of Anthony Joshua and James Watt. She did…
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This week on Screw It Just DO It, I’m joined by Mark Rushmore, co-founder of SURI – Sustainable Rituals, the startup shaking up the electric toothbrush market by doing things differently. After a successful corporate career at Proctor and Gamble and Kellogg, Mark made the bold move to co-create a product that challenges fast-consumption culture wit…
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If you’ve ever found yourself questioning whether there’s more to life than your 9-to-5, you need to hear this. In this bite-sized episode, I’m joined by the inspiring Victoria Azubuike, founder of The Us Group & She Who, who left behind a steady corporate career to build a mission-led business that’s now worked with over 3,000 young women across t…
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