If We Had to Start Over: What We Did Then vs. What We’d Do Now
Manage episode 497419134 series 3505337
We explore what experienced salon owners would do differently if they had to start over tomorrow with nothing but their skills and experience.
• Replacing paper appointment books and calculators with salon software that integrates with QuickBooks for better financial insights
• Shifting from desperate hiring to building teams based on cultural fit and shared vision
• Moving away from competitor-based pricing to strategic pricing based on demographics and value
• Understanding that discounting and free services don't build loyalty or respect
• Measuring marketing ROI instead of throwing money at random promotions
• Embracing your uniqueness as a salon instead of trying to appeal to everyone
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Chapters
1. What If You Started Over Tomorrow? (00:00:00)
2. Ditching Paper Booking for Software (00:01:38)
3. Hiring with Vision, Not Desperation (00:04:40)
4. Smart Pricing Beyond the Competition (00:08:43)
5. Friends, Discounts and True Value (00:10:57)
6. Strategic Marketing with Measurable ROI (00:13:41)
7. Your Not-For-Everyone Superpower (00:16:26)
101 episodes