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57: Difference between Use Cases and Case Studies

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When? This feed was archived on September 01, 2025 06:12 (4M ago). Last successful fetch was on February 26, 2024 17:54 (2y ago)

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Manage episode 185000239 series 1352956
Content provided by Sean Piket. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sean Piket or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

On this episode of the Sales Integrity Podcast we examine the seemingly subtle difference between "Use Cases" and "Case Studies" and how both tactics can be used within your prospecting and selling efforts. Many sales professionals would like to leverage Case Studies within their selling efforts because helps demonstrate credibility within the selling process. Case Studies make it easier to convince prospects and customers you have "been there; done that" as it relates to the solution you are selling. However, many companies lock down the process of creating formal Case Studies and only allow for the use of formally approved Case Studies created by the Marketing Department. This is where "Use Cases" come in and can help sales professionals quickly create the messaging they need to positively influence, persuade and convince their prospects and customers by leveraging the concepts of "Social Proof" and "Competitive Intelligence". If you want to elevate your sales prospecting game to establish credibility, generate more leads and close more business so you can earn more money then you will definitely want to listen to this podcast episode!

  continue reading

68 episodes

Artwork
iconShare
 

Archived series ("Inactive feed" status)

When? This feed was archived on September 01, 2025 06:12 (4M ago). Last successful fetch was on February 26, 2024 17:54 (2y ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 185000239 series 1352956
Content provided by Sean Piket. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sean Piket or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

On this episode of the Sales Integrity Podcast we examine the seemingly subtle difference between "Use Cases" and "Case Studies" and how both tactics can be used within your prospecting and selling efforts. Many sales professionals would like to leverage Case Studies within their selling efforts because helps demonstrate credibility within the selling process. Case Studies make it easier to convince prospects and customers you have "been there; done that" as it relates to the solution you are selling. However, many companies lock down the process of creating formal Case Studies and only allow for the use of formally approved Case Studies created by the Marketing Department. This is where "Use Cases" come in and can help sales professionals quickly create the messaging they need to positively influence, persuade and convince their prospects and customers by leveraging the concepts of "Social Proof" and "Competitive Intelligence". If you want to elevate your sales prospecting game to establish credibility, generate more leads and close more business so you can earn more money then you will definitely want to listen to this podcast episode!

  continue reading

68 episodes

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