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51: "Ask-the-Coach" Q&A - Does Social Selling Compete with or Complement Referral Selling?
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Manage episode 181129282 series 1352956
"A referred customer spends 13.2% more than a non-referred customer." [Source: Journal of Marketing] On today's Sales Integrity Podcast episode we try out a new format - "Ask-the-Coach" Q&A. I receive questions from time-to-time from my listeners and will start answering them on the podcast so all listeners can benefit from the coaching advice. Today's question comes from Brian Childers, President of Comport Consulting Group. Brian asks: "Sean, can you discuss the changing landscape of leveraging social media selling as it relates to referral selling? Specifically, it has been proven that more people will buy from a personal referral, either direct or indirect via a trusted resource/friend, versus cold-calling, mass marketing, etc. As a professional sales coach and industry expert, how do you see these either competing against or complementing each other?" If you are wondering the same thing then you will want to listen to this episode to find out my answer!
68 episodes
Archived series ("Inactive feed" status)
When? This feed was archived on September 01, 2025 06:12 (). Last successful fetch was on February 26, 2024 17:54 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 181129282 series 1352956
"A referred customer spends 13.2% more than a non-referred customer." [Source: Journal of Marketing] On today's Sales Integrity Podcast episode we try out a new format - "Ask-the-Coach" Q&A. I receive questions from time-to-time from my listeners and will start answering them on the podcast so all listeners can benefit from the coaching advice. Today's question comes from Brian Childers, President of Comport Consulting Group. Brian asks: "Sean, can you discuss the changing landscape of leveraging social media selling as it relates to referral selling? Specifically, it has been proven that more people will buy from a personal referral, either direct or indirect via a trusted resource/friend, versus cold-calling, mass marketing, etc. As a professional sales coach and industry expert, how do you see these either competing against or complementing each other?" If you are wondering the same thing then you will want to listen to this episode to find out my answer!
68 episodes
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