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42: Creating Content (Part 2) - Leveraging The Pain & Pleasure Principle

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Manage episode 177381015 series 1352956
Content provided by Sean Piket. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sean Piket or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

“70% of people make purchasing decisions to solve problems. 30% make decisions to gain something.” [Source: Impact Communications] We continue with our new theme of “Creating Content” as a sales professional. Today we focus on the Pain & Pleasure Principle and how you can put it to work for you to improve the way you influence and persuade. We discuss how to leverage the Pain & Pleasure Principle as you create content knowing you will want to map that content directly to the more pressing concept of the two (pain and pleasure). We provide three steps and tips on how to create compelling content that makes use of this principle. If you want to improve the effectiveness of your sales messaging and create more impactful content, then you will want to listen to this episode.

  continue reading

68 episodes

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iconShare
 
Manage episode 177381015 series 1352956
Content provided by Sean Piket. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sean Piket or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

“70% of people make purchasing decisions to solve problems. 30% make decisions to gain something.” [Source: Impact Communications] We continue with our new theme of “Creating Content” as a sales professional. Today we focus on the Pain & Pleasure Principle and how you can put it to work for you to improve the way you influence and persuade. We discuss how to leverage the Pain & Pleasure Principle as you create content knowing you will want to map that content directly to the more pressing concept of the two (pain and pleasure). We provide three steps and tips on how to create compelling content that makes use of this principle. If you want to improve the effectiveness of your sales messaging and create more impactful content, then you will want to listen to this episode.

  continue reading

68 episodes

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