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42: Creating Content (Part 2) - Leveraging The Pain & Pleasure Principle
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Manage episode 177381015 series 1352956
“70% of people make purchasing decisions to solve problems. 30% make decisions to gain something.” [Source: Impact Communications] We continue with our new theme of “Creating Content” as a sales professional. Today we focus on the Pain & Pleasure Principle and how you can put it to work for you to improve the way you influence and persuade. We discuss how to leverage the Pain & Pleasure Principle as you create content knowing you will want to map that content directly to the more pressing concept of the two (pain and pleasure). We provide three steps and tips on how to create compelling content that makes use of this principle. If you want to improve the effectiveness of your sales messaging and create more impactful content, then you will want to listen to this episode.
68 episodes
Archived series ("Inactive feed" status)
When? This feed was archived on September 01, 2025 06:12 (). Last successful fetch was on February 26, 2024 17:54 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 177381015 series 1352956
“70% of people make purchasing decisions to solve problems. 30% make decisions to gain something.” [Source: Impact Communications] We continue with our new theme of “Creating Content” as a sales professional. Today we focus on the Pain & Pleasure Principle and how you can put it to work for you to improve the way you influence and persuade. We discuss how to leverage the Pain & Pleasure Principle as you create content knowing you will want to map that content directly to the more pressing concept of the two (pain and pleasure). We provide three steps and tips on how to create compelling content that makes use of this principle. If you want to improve the effectiveness of your sales messaging and create more impactful content, then you will want to listen to this episode.
68 episodes
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