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How to Build a Resilient Store and Stronger Brand Partnerships with Jessica Barile

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Manage episode 517330393 series 3451513
Content provided by Crystal Vilkaitis. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Crystal Vilkaitis or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

What makes a store truly stand out in today’s changing retail landscape? In this inspiring episode of Rooted in Retail, host Crystal Vilkaitis sits down with Jessica Barile, Head of Specialty Sales at DesignWorks Collective, to unpack nearly 30 years of wisdom from the gift and retail industry.

Jess shares the timeless truth that drives every successful store—connection—and breaks down how to build meaningful relationships with your team, reps, vendors, and customers. You’ll learn how to create an inviting retail space, leverage overlooked vendor resources, and form partnerships that make your business more resilient.

This episode offers practical advice to help you thrive long-term in an evolving marketplace.

[0:00] Welcome and introduction to Jessica Barile of DesignWorks Collective
[2:05] Jess’s 28-year journey from sales rep to leading specialty sales
[6:14] The biggest constant in retail: why connection always wins
[10:40] How to nurture human relationships in a tech-driven world
[15:32] Standing out in your community through accessibility and experience
[20:45] Creating “third spaces” in retail—why comfort builds customer loyalty
[26:20] Experiential retail and community events that drive engagement
[30:10] Underused tools retailers should request from vendors and reps
Join the Rooted in Retail Facebook Group to continue the conversation
Join our newsletter for all the latest marketing news for retailers
Show off your super fandom by getting your Rooted in Retail Merch!

  continue reading

Chapters

1. Welcome and introduction to Jessica Barile of DesignWorks Collective (00:00:00)

2. Jess’s 28-year journey from sales rep to leading specialty sales (00:02:05)

3. How to nurture human relationships in a tech-driven world (00:06:14)

4. The biggest constant in retail: why connection always wins (00:10:41)

5. Standing out in your community through accessibility and experience (00:15:32)

6. Creating “third spaces” in retail—why comfort builds customer loyalty
 (00:20:45)

7. Experiential retail and community events that drive engagement (00:26:20)

8. Underused tools retailers should request from vendors and reps (00:30:10)

223 episodes

Artwork
iconShare
 
Manage episode 517330393 series 3451513
Content provided by Crystal Vilkaitis. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Crystal Vilkaitis or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

What makes a store truly stand out in today’s changing retail landscape? In this inspiring episode of Rooted in Retail, host Crystal Vilkaitis sits down with Jessica Barile, Head of Specialty Sales at DesignWorks Collective, to unpack nearly 30 years of wisdom from the gift and retail industry.

Jess shares the timeless truth that drives every successful store—connection—and breaks down how to build meaningful relationships with your team, reps, vendors, and customers. You’ll learn how to create an inviting retail space, leverage overlooked vendor resources, and form partnerships that make your business more resilient.

This episode offers practical advice to help you thrive long-term in an evolving marketplace.

[0:00] Welcome and introduction to Jessica Barile of DesignWorks Collective
[2:05] Jess’s 28-year journey from sales rep to leading specialty sales
[6:14] The biggest constant in retail: why connection always wins
[10:40] How to nurture human relationships in a tech-driven world
[15:32] Standing out in your community through accessibility and experience
[20:45] Creating “third spaces” in retail—why comfort builds customer loyalty
[26:20] Experiential retail and community events that drive engagement
[30:10] Underused tools retailers should request from vendors and reps
Join the Rooted in Retail Facebook Group to continue the conversation
Join our newsletter for all the latest marketing news for retailers
Show off your super fandom by getting your Rooted in Retail Merch!

  continue reading

Chapters

1. Welcome and introduction to Jessica Barile of DesignWorks Collective (00:00:00)

2. Jess’s 28-year journey from sales rep to leading specialty sales (00:02:05)

3. How to nurture human relationships in a tech-driven world (00:06:14)

4. The biggest constant in retail: why connection always wins (00:10:41)

5. Standing out in your community through accessibility and experience (00:15:32)

6. Creating “third spaces” in retail—why comfort builds customer loyalty
 (00:20:45)

7. Experiential retail and community events that drive engagement (00:26:20)

8. Underused tools retailers should request from vendors and reps (00:30:10)

223 episodes

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