In this episode of C-Suite Sidekick, host Summer Poletti tackles a challenge that many business owners face: how to stand out from larger competitors. Differentiation is key to winning over new clients and maintaining loyalty. Summer shares insightful strategies for uncovering what makes your business unique, illustrating the value of focusing on the customer experience, refining your marketing message, and rethinking how you position your services. Tune in for actionable steps to ensure your business isn’t just another option—it’s the option. Whether you're in financial services, SaaS, or beyond, this episode is a must-listen for those looking to grow in a competitive market.

• Episode recorded and edited using Descript
• Repurposed content, such as this description created using CastMagic
• Visit Rise of Us for more information about Summer's services
• Connect with Summer on LinkedIn

Companion content:

• Mini Pod: How to Build Loyalty AND Drive Growth
• Mini Pod: The Magic of sales and marketing working together
• Blog: Reengaging Stalled Deals
• Mini Pod: How to Grow Without Hiring More Salespeople