While we’re on hiatus preparing for a new season of Rethink the Way You Sell, we wanted to bring you some content from Jeff you probably haven’t heard before. Jeff produced a premium podcast called Deeper Thought from 2020-2022 and you’re about to hear one of those episodes. Enjoy!

Over the years, I've gotten pretty good at gifting. It has been an evolution as I've thought about what gifts are supposed to mean and as I've received gifts that I haven't really liked that much. It's that time of year right now, not just for your closest people, your family, your friends, but your customers and your clients as well. This season is an opportunity for you to have an exchange, have a conversation, remind them of what they mean to you. And hopefully, there will be a reminder of what you mean to them.

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