While we’re on hiatus preparing for a new season of Rethink the Way You Sell, we wanted to bring you some content from Jeff you probably haven’t heard before. Jeff produced a premium podcast called Deeper Thought from 2020-2022 and you’re about to hear one of those episodes. Enjoy!

This is an enhanced audio version of the Deeper Thought post "Sales History: Preventing Bad Apples From Spoiling The Bunch" written by Todd Caponi featuring an interview with the author and Vince Fowler.

“Every recorded event is a brick of potential, of precedent, thrown into the future. Eventually, the idea will hit someone in the back of the head.” - Anne Michaels, Fugitive Pieces

Since the beginning of time, there have been individuals without the materials and means to get everything they need, and there have been individuals who do and are willing to sell those items for profit.

We have so much to learn from sales history. The underpinnings have always been there. Those who are paying attention realize that selling only exists to connect those in need with those who have. Selling exists when we add value versus being a necessary evil - the step in between wanting & having.