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Special Guest: Nikki Baird, VP of strategy and product at Aptos

The retail landscape is facing unprecedented disruption as traditional profit centers collapse, and new opportunities emerge from the chaos. This isn't just another economic downturn—it's a fundamental shift where retailers must choose between playing defense with outdated tactics or seizing the moment with innovative tech strategies. Although tariff uncertainty is paralyzing inventory planning and ecommerce profitability is plummeting, retail leaders are discovering that physical stores have become their most powerful competitive weapon, and novel tech solutions are upping the game. Join Shelley and Nikki Baird, VP of strategy and product at Aptos, as they discuss the upcoming perfect storm fueled by the convergence of artificial intelligence reshaping consumer search behavior, payment compliance deadlines forcing technology upgrades, and potential holiday inventory shortages. Learn how hesitation kills retail brands, bold action separates winners from casualties, and why store associates are more valuable than digital algorithms. The companies that understand digital transformation aren't just surviving uncertainty; they're redefining what retail success looks like in an AI-driven, store-centric future.

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