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The traditional wholesale model isn't dying—it's evolving into something far more strategic and profitable than many executives realize. The widespread belief that direct-to-consumer channels automatically deliver superior margins is a myth. Successful brands are leveraging sophisticated wholesale partnerships to achieve sustainable growth and profits. Join Shelley and Liza Amlani, Founder of Retail Strategy Group and co-author of The Whole Sale in a revealing myth-busting conversation. They explore strategic developments in luxury retail distribution, including high-end brands partnering with warehouse clubs. They also discuss how major retail consolidations are reshaping merchandising strategies and assortment planning. Learn how forward-thinking leaders are discovering that the future belongs to brands that master collaborative wholesale strategies rather than abandoning them entirely.

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