EP 243: Marketing Newsflash: Demographics Are So Over Retail Unwrapped

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EP 243: Marketing Newsflash: Demographics Are So Over

16d ago 1:05:43

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Special Guests:

Lisa Holland, Executive Head Enterprise Analytics at Albertsons Companies

Dan Bonert, Senior Vice President of Retail Media, Merchandising Analytics and Collaborations at NIQ

Wendy Liebman, CEO and Founder/Chief Shopper at WSL Strategic Retail

Craig Dubitsky, Founder of Happy Coffee

The retail apocalypse isn't coming from economic downturns; it's being driven by executives who still believe traditional demographics predict shopping behavior and loyalty. Customers have moved beyond typical market segment classifications to psychological and emotional influences. The most successful organizations have abandoned demographic targeting and price wars to focus on earning customer trust through authentic value propositions that solve real human problems. Join Shelley and guests Lisa Holland, Executive Head Enterprise Analytics at Albertsons Companies; Dan Bonert, Senior Vice President of Retail Media, Merchandising Analytics and Collaborations at NIQ; Wendy Liebman, CEO and Founder/Chief Shopper at WSL Strategic Retail; and Craig Dubitsky, Founder of Happy Coffee as they discuss the new state of customer marketing. They reveal how leveraging retail media networks (processing over 2.4 trillion weekly transactions) delivers unprecedented behavioral insights. They also describe how winning companies are transforming physical retail spaces from transactional hubs into community connection centers where human connection creates indispensable relationships that digital alternatives cannot replicate. Breakthrough insights reshaping a competitive advantage are that emotional innovation trumps technical apps. Plus, an authentic brand voice cannot be manufactured by third-party performative marketing campaigns but must emerge organically from genuine values integrated directly into operational decisions.

For more strategic insights and compelling content, visit TheRobinReport.com, where you can read, watch, and listen to content from Robin Lewis and other retail industry experts, and be sure to follow us on LinkedIn and Twitter.

245 episodes