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Lessons from the World’s Top Brands

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Manage episode 489049681 series 3272584
Content provided by Retail TouchPoints. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Retail TouchPoints or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

This episode is brought to you by Commerce.


What does it take to become a household name — and why does it matter?

In this episode of Retail Remix, host Nicole Silberstein is joined by James May and Barry Thomas from global data and analytics firm Kantar to unpack the findings from the 20th annual BrandZ Report, which ranks the top 100 most valuable global brands.

They dive into the forces shaping brand value today, why retail brands are on the rise and what lessons others can learn from this year’s leaders. Together, they explore:

  • Why brand is a company’s most valuable asset and the common traits of the world’s most valuable brands;
  • Whether the era of U.S. economic exceptionalism is nearing an end;
  • Why disruption is such a powerful brand-builder, as evidenced by brands like Amazon and ChatGPT; and
  • How retailers can follow the playbook of brands like Walmart and Costco to build stronger, more meaningful connections with consumers.

RELATED LINKS


-----
How to Win Customers Across Every Channel

This guide from BigCommerce brings you expert insights on data, branding, and marketing to help you grow sales across every major channel. Read the Guide.

  continue reading

263 episodes

Artwork
iconShare
 
Manage episode 489049681 series 3272584
Content provided by Retail TouchPoints. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Retail TouchPoints or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

This episode is brought to you by Commerce.


What does it take to become a household name — and why does it matter?

In this episode of Retail Remix, host Nicole Silberstein is joined by James May and Barry Thomas from global data and analytics firm Kantar to unpack the findings from the 20th annual BrandZ Report, which ranks the top 100 most valuable global brands.

They dive into the forces shaping brand value today, why retail brands are on the rise and what lessons others can learn from this year’s leaders. Together, they explore:

  • Why brand is a company’s most valuable asset and the common traits of the world’s most valuable brands;
  • Whether the era of U.S. economic exceptionalism is nearing an end;
  • Why disruption is such a powerful brand-builder, as evidenced by brands like Amazon and ChatGPT; and
  • How retailers can follow the playbook of brands like Walmart and Costco to build stronger, more meaningful connections with consumers.

RELATED LINKS


-----
How to Win Customers Across Every Channel

This guide from BigCommerce brings you expert insights on data, branding, and marketing to help you grow sales across every major channel. Read the Guide.

  continue reading

263 episodes

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