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How DSW Is Navigating a New Era of Engagement

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Manage episode 486410498 series 3272584
Content provided by Retail TouchPoints. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Retail TouchPoints or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

This episode is brought to you by Commerce.


As the retail marketing playbook continues to evolve, staying relevant takes more than just keeping up — it means rethinking how and where you engage your audience.

In this episode of Retail Remix, host Nicole Silberstein sits down with Sarah Crockett, Global Chief Marketing Officer at DSW, to talk shop. With experience leading marketing at brands like Vans, REI and Backcountry, Sarah brings a wide-angle lens to what’s working — and what’s changing — in the world of retail marketing. Together, they unpack:

  • How DSW is navigating the latest shifts in consumer expectations and retail strategy;
  • The challenges of marketing during unpredictable economic periods;
  • How to keep pace with rapid technological evolutions across search and social; and
  • Her secret weapon for staying on top of social trends.

RELATED LINKS


-----
How to Win Customers Across Every Channel

This guide from BigCommerce brings you expert insights on data, branding, and marketing to help you grow sales across every major channel. Read the Guide.

  continue reading

265 episodes

Artwork
iconShare
 
Manage episode 486410498 series 3272584
Content provided by Retail TouchPoints. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Retail TouchPoints or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

This episode is brought to you by Commerce.


As the retail marketing playbook continues to evolve, staying relevant takes more than just keeping up — it means rethinking how and where you engage your audience.

In this episode of Retail Remix, host Nicole Silberstein sits down with Sarah Crockett, Global Chief Marketing Officer at DSW, to talk shop. With experience leading marketing at brands like Vans, REI and Backcountry, Sarah brings a wide-angle lens to what’s working — and what’s changing — in the world of retail marketing. Together, they unpack:

  • How DSW is navigating the latest shifts in consumer expectations and retail strategy;
  • The challenges of marketing during unpredictable economic periods;
  • How to keep pace with rapid technological evolutions across search and social; and
  • Her secret weapon for staying on top of social trends.

RELATED LINKS


-----
How to Win Customers Across Every Channel

This guide from BigCommerce brings you expert insights on data, branding, and marketing to help you grow sales across every major channel. Read the Guide.

  continue reading

265 episodes

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