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AI Answer Engines and the New Rules of Ecommerce

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Manage episode 514728757 series 3272584
Content provided by Retail TouchPoints. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Retail TouchPoints or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

This episode is brought to you by Commerce.


AI is rewriting the rules of online shopping — and it’s happening faster than anyone expected.

In this episode of Retail Remix, host Nicole Silberstein chats with Travis Hess, CEO of the newly rebranded Commerce, about how conversational AI and “answer engines” like ChatGPT, Perplexity and Google’s AI Overviews are transforming how consumers discover and shop for products online.

Travis shares why these new tools represent the biggest paradigm shift since the dawn of ecommerce and explains why brands that fail to optimize for AI-driven discovery risk disappearing altogether.

Key Takeaways:

  • How to capture some of the projected $260 billion in sales AI is expected to drive this holiday season;
  • Why the “customer is the new channel” in our increasingly AI-driven world;
  • How to adapt your ecommerce strategy for contextual discoverability; and
  • Why a brand’s “content supply chain” matters more than ever, and how to enhance yours.

Related Links


-----
How to Win Customers Across Every Channel

This guide from BigCommerce brings you expert insights on data, branding, and marketing to help you grow sales across every major channel. Read the Guide.

  continue reading

273 episodes

Artwork
iconShare
 
Manage episode 514728757 series 3272584
Content provided by Retail TouchPoints. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Retail TouchPoints or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

This episode is brought to you by Commerce.


AI is rewriting the rules of online shopping — and it’s happening faster than anyone expected.

In this episode of Retail Remix, host Nicole Silberstein chats with Travis Hess, CEO of the newly rebranded Commerce, about how conversational AI and “answer engines” like ChatGPT, Perplexity and Google’s AI Overviews are transforming how consumers discover and shop for products online.

Travis shares why these new tools represent the biggest paradigm shift since the dawn of ecommerce and explains why brands that fail to optimize for AI-driven discovery risk disappearing altogether.

Key Takeaways:

  • How to capture some of the projected $260 billion in sales AI is expected to drive this holiday season;
  • Why the “customer is the new channel” in our increasingly AI-driven world;
  • How to adapt your ecommerce strategy for contextual discoverability; and
  • Why a brand’s “content supply chain” matters more than ever, and how to enhance yours.

Related Links


-----
How to Win Customers Across Every Channel

This guide from BigCommerce brings you expert insights on data, branding, and marketing to help you grow sales across every major channel. Read the Guide.

  continue reading

273 episodes

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