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Why Traffic Isn’t the Problem — Your Pitch Is

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Manage episode 491896048 series 3464011
Content provided by Lean Labs. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lean Labs or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Struggling with low conversion rates despite decent website traffic? Most founders think they need more traffic when they actually need better messaging. Kevin breaks down the difference between commodity messaging that gets ignored and advisory messaging that builds trust. Kevin Barber reveals why most B2B companies are addicted to word-of-mouth referrals and can't crack the code on cold audience marketing.

You'll discover:

  • Why most of your target market isn't ready to buy (and how to reach them anyway)
  • The fatal flaw in most cold outreach: pitching solutions to people who don't know they have problems
  • Chet Holmes' demand generation pyramid and how to message each level
  • Kevin's elevator pitch formula that actually starts conversations

The bottom line: Stop selling your solution to cold audiences. Start educating them about their problems and the changes they need to make. Traffic follows traction, not the other way around.

  continue reading

88 episodes

Artwork
iconShare
 
Manage episode 491896048 series 3464011
Content provided by Lean Labs. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lean Labs or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Struggling with low conversion rates despite decent website traffic? Most founders think they need more traffic when they actually need better messaging. Kevin breaks down the difference between commodity messaging that gets ignored and advisory messaging that builds trust. Kevin Barber reveals why most B2B companies are addicted to word-of-mouth referrals and can't crack the code on cold audience marketing.

You'll discover:

  • Why most of your target market isn't ready to buy (and how to reach them anyway)
  • The fatal flaw in most cold outreach: pitching solutions to people who don't know they have problems
  • Chet Holmes' demand generation pyramid and how to message each level
  • Kevin's elevator pitch formula that actually starts conversations

The bottom line: Stop selling your solution to cold audiences. Start educating them about their problems and the changes they need to make. Traffic follows traction, not the other way around.

  continue reading

88 episodes

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