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Glass Doors, Not Guesswork: Making Every Link Click-Worthy
Manage episode 494585072 series 3464011
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Kevin Barber reveals why most calls to action are conversion killers and how the "glass door" principle can transform your website's performance overnight.
You'll discover:
- Why "Get a Demo" is sabotaging your lead generation (and what to say instead)
- The glass door metaphor that makes CTAs irresistible
- Kevin's shopping mall test for identifying weak calls-to-action
- How to avoid accidental clickbait that damages your brand
- The two fatal CTA flaws
Real examples included: From BMW's "Ultimate Driving Experience" to Tony Robbins' meeting power, Kevin breaks down exactly what makes prospects click versus scroll past.
Perfect for anyone tired of low conversion rates despite decent traffic numbers. Sometimes the smallest copy changes create the biggest results.
Bonus: Kevin teases a CTA-fixing AI tool coming to Lean Labs' free resources!
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