Rates are finally coming down — and the conversations are heating back up. But here’s the real challenge: when clients, partners, or investors ask, “So what does this mean for me?” …what do you actually say?
In this episode, Keith breaks down Phil Jones’ OFQ Framework (Opener → Fact → Question), a simple three-step method that turns hesitation into confidence. You’ll hear how to:

• Start conversations without sounding pushy.
• Anchor every discussion to facts everyone agrees on.
• Ask curiosity-driven questions that make clients lean in.
• Apply the framework whether you’re a Realtor, lender, or investor.

Plus, Keith shares how he’s using this exact script in his own business — and how you can try it today with just a few warm reach-outs.

Rates are dropping, and the real estate market is buzzing again. But many professionals get stuck when clients ask, “What does this mean for me?” In this episode of the Referral Boss Podcast, Keith introduces Phil Jones’ OFQ Framework (Opener, Fact, Question) — a proven communication method that helps Realtors, lenders, and investors guide conversations with confidence.
Discover how to open the right way, state undeniable facts, and ask powerful curiosity-based questions that shift buyers, sellers, and partners from hesitation to action. Whether you’re reconnecting with past clients or reaching out to high-interest prospects, this framework gives you the exact words to say — without ever sounding salesy.
Want custom scripts built for your exact scenario? DM or text Keith to get access to his free Phil Jones Custom GPT.