Join Keith Goeringer on the Referral Boss podcast, where mastering referral strategies is the name of the game! Discover how to build authentic, high-value relationships that generate steady referrals, without feeling pushy or salesy. Using the proven CONNECT Framework, Keith delivers actionable insights and practical advice for loan officers and real estate professionals eager to create lasting partnerships. Whether you’re new to the industry or a seasoned pro, this podcast will help you un ...
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Keith Goeringer Podcasts
Join Keith Goeringer, a seasoned loan officer with over 20 years of experience, as he guides you through the complexities of mortgage and home loan transactions. Whether you're a first-time homebuyer, a homeowner looking to refinance, or exploring options like Rent to Own, USDA loans, FHA loans, or VA loans, this podcast is your go-to resource. Keith's extensive knowledge and dedication to smooth transactions ensure you get expert advice tailored to your needs. Each episode will break down t ...
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Host Alex Goering talks with expert guests on relevant real estate issues and strategies.
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The $5,000 Workshop System That Got One Realtor Zero Leads
6:25
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6:25Summary In this episode of the Referral Boss Podcast, Keith uncovers why most real estate workshop systems fail and what Realtors should be doing instead. After watching a weak $2,500 training and hearing from a Realtor who paid $5,000 for zero results, Keith breaks down the real structure behind workshops that convert. A Realtor bought a $5,000 wo…
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The Truth About Home Upgrades That Don’t Pay You Back
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4:15Most homeowners don’t realize they’re making the most expensive upgrade mistake until it’s too late. After 24 years in lending and thousands of buyer walkthroughs, Keith breaks down the upgrades that increase home value, the ones that shrink your equity, and the one thing you must fix before touching anything else. If you want clear, simple guidanc…
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What REALTORS® Can Learn from Buyers and Sellers in 2025
43:56
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43:56The median age of first-time buyers was at an all-time high in 2025. What does this, and other facts and trends about consumers, mean for agents? Alex walks us through some highlights from the National Association of REALTORS® 2025 Profile of Home Buyers and Sellers Report and what you can glean from it to support your business.Highlights From the …
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How a 9-Second TikTok Clip Built a $300M Mortgage Pipeline: Interview with Scott Betley
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13:43Scott Betley reveals how one 9-second TikTok video pulled 300,000 views, thousands of comments, and dozens of live mortgage applications overnight. In this episode, he breaks down how short-form content became the foundation of a $300M mortgage pipeline, why authenticity beats polish, and why live content is the next big wave for real estate and le…
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Investing, Building a Business, and Cyber Security, with Top Producer Brent Sledd
52:19
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52:19Brent Sledd is a top producing agent in the Kansas City market. He talks with Alex about his career journey, from working at Hallmark to managing investment properties and more. He also shares a warning to social media users to avoid falling victim to a scam that affected him earlier this year.By Kansas City Regional Association of REALTORS®
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Why My $0 Spreadsheet Beats Every CRM I've Ever Used
14:34
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14:34Look, I get it. CRMs are supposed to be the holy grail of productivity, right? Wrong. After spending thousands on fancy systems that promised to "streamline everything," I made a discovery that changed my entire business: sometimes the simplest tool wins. In this episode, I'm pulling back the curtain on why I ditched my expensive CRM for daily oper…
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How to Spot a Real Pro Realtor in 5 Minutes (The Test Most Agents Fail)
11:52
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11:52After 23 years in the mortgage business, Keith reveals the brutal truth about real estate agents — and how to tell the pros from the pretenders before you waste your time. You'll Discover: • Why 48% of real estate inquiries get completely ignored (and what this means for your home search) • The shocking response time stats that explain why good hou…
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Why THDA Loans Can Fall Apart at the Last Minute (and How to Avoid It)
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15:19A THDA loan can be a great tool for first-time buyers — until it suddenly isn’t. In this episode, Keith shares a real story of a loan that died just two days before closing when an unexpected Verizon collection dropped a buyer’s credit score from 640 to 621. You’ll learn why THDA re-pulls credit at the last minute, how that can derail even strong b…
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The 90% Secret: The Ad Strategy That Builds Trust and Converts Clients
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10:32The Simple Ad Strategy That Turns Attention into Appointments Keith shares the story of a one-hour conversation with a Bay Area ad expert that forever changed how he views online marketing. Learn why 90% of mortgage leads don’t have a realtor, how Meta ads outperform every platform, and the simple video funnel that builds trust — without chasing le…
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Building a Business Through Relationships, with REALTOR® Jim Gamble
50:03
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50:03Jim Gamble is not only a REALTOR® of nearly 40 years, but he is also a past president of Heartland MLS, KCRAR, and Missouri REALTORS®, as well as past Vice President for NAR Region 9. He talks with Alex about how he built his business and the lessons he's learned throughout his career.By Kansas City Regional Association of REALTORS®
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Fake Mortgage Mail Scams: How Homeowners Are Being Targeted
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9:53“Don’t Panic — That Mortgage Letter Might Be Fake” “Paper Phishing: The New Mortgage Scam Flooding Mailboxes” “Fake Refunds, Fake Escrow Issues, Real Scams” Homeowners across the country are getting hit with a new wave of fake mortgage mail — letters that look official, use your lender’s name, and say things like “urgent escrow issue” or “refund av…
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The $10K AI Secret Hiding in Plain Text: How to Build Your Own Framework Using Markdown
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10:02Most “AI gurus” aren’t building revolutionary technology — they’re just documenting their processes. In this episode, Keith Goeringer pulls back the curtain on what’s really behind those $10,000 “AI frameworks” and shows you how to create the same thing for free using simple Markdown files. You’ll learn how to build your own AI Super Prompt Folder,…
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Real Estate Money Laundering Prevention, with Elizabeth Daniel and Nichole Banks
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32:28The Financial Crimes Enforcement Network (FinCEN) will be implementing new anti-money laundering efforts beginning Dec. 1, 2025, and these preventative measures may affect your clients' real estate transactions. Elizabeth Daniel with Continental Title and Nichole Banks with Tallgrass Title explain what agents should know about this upcoming change.…
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I Tested 300+ AI Tools — Here Are the Ones That Actually Save You Time
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12:13Ever feel like every week there’s another “must-have” AI tool that promises to change your life—but ends up being more noise than help? In this episode, Keith shares what happened after testing over 300 AI tools to find the handful that actually make your day easier, your work faster, and your business more efficient. From voice-to-text tools that …
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The TRUTH About Home Search Websites (What Lenders Won’t Tell You)
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6:19Buying a home doesn’t have to feel like navigating a maze blindfolded. Hosted by Keith Goeringer, a 23-year mortgage veteran, The Smart Homebuyer Podcast reveals the insider strategies, hidden pitfalls, and practical steps that save buyers money and stress. Each episode blends storytelling, market insight, and simple takeaways you can use right now…
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The $2,000 Bookkeeping Wake-Up Call: Why AI Does It Better
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7:11Yesterday, I opened an email that made my jaw drop: a $2,000 bill for bookkeeping services… with a 261-line spreadsheet I was supposed to categorize myself. Sound familiar? Real estate agents everywhere are paying premium prices for bookkeeping that amounts to glorified data entry — while still scrambling to finish the work themselves. In this epis…
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Homeowner's Insurance Trends and Tips for Agents, with Jennifer & Andrew Williamson
41:21
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41:21Noticing a recent increase in your or your clients' home insurance rates? Insurance experts Jennifer & Andrew Williamson join Alex to discuss current trends in the insurance market, causes, and predictions for the future. Plus, they share their tips for how agents and homeowners alike can navigate common insurance matters.…
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Tracey Hawkins on Safety in a World of A.I.
52:28
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52:28Tracey "the Safety Lady" Hawkins recently spoke to real estate agents who personally fell victim to a pig butcher scam for an article she wrote for REALTOR® Magazine. On this episode, she talks with Alex about what she learned from those agents and how REALTORS® can take steps to protect themselves and their clients from scams.Read Tracey's REALTOR…
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The Big Beautiful Bill: How a 4-Year Window Can Save You Thousands
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11:01Most people think the new Big Beautiful Bill is just politics. But for families and business owners, it’s a game-changer: four years of stable tax rules. In this episode, Keith breaks down what the bill really means — and how clients are using it to protect wealth, save on taxes, and plan confidently. You’ll hear how: A family earning $180k is usin…
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Exactly What to Say When Rates Are Coming Down
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5:56
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5:56Rates are finally coming down — and the conversations are heating back up. But here’s the real challenge: when clients, partners, or investors ask, “So what does this mean for me?” …what do you actually say? In this episode, Keith breaks down Phil Jones’ OFQ Framework (Opener → Fact → Question), a simple three-step method that turns hesitation into…
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FHA Loans in Middle Tennessee: Why They’re a Smart Move for Buyers Under 720 Credit
7:28
7:28
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7:28Think FHA loans are only for broke buyers? That myth is costing families thousands of dollars when they move to Middle Tennessee. In this episode, I break down why FHA often beats conventional if you’re under a 720 credit score and putting less than 10% down. You’ll learn how FHA’s lower rates usually cancel out the upfront funding fee, why a 3.5% …
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One Blog, Fifteen Leads: How to Turn Your Website Into a Lead Machine
17:20
17:20
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17:20Most Realtors treat their blog like a treadmill at Planet Fitness—set it up once, use it twice, then let it collect dust. Big mistake. In this episode of Referral Boss, I’ll show you how one blog post can become the hub of your entire marketing system, spinning off 15+ pieces of content that work for you on autopilot. From YouTube videos to Canva P…
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Mayors Carolyn Caiharr (Edwardsville), Eric Mikkelson (Prairie Village), Kathy Rose (Riverside), Rory Rowland (Independence) answer REALTOR® questions about affordable housing at the Board of Mayors event on Aug. 21, 2025.View the full session: https://youtu.be/0lJZL73Oe00?si=D9ie4Ohfib5PHuCpBy Kansas City Regional Association of REALTORS®
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On Bobbi Howe's final episode as co-host, she and Alex look back at nearly 7 years hosting Kansas City RealTalk, look forward to Bobbi's future role as NAR officer, and share takeaways and advice from Bobbi's long and growing real estate career.By Kansas City Regional Association of REALTORS®
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How Alex Hermozi Took a $30 book and Made $30 Million in 2 hours.
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13:28What if a $30 book could make $30 million in two hours? Alex Hormozi pulled it off—and no, it wasn’t luck. It was leverage, psychology, and movement-building at the highest level. In this episode, I break down exactly how Hormozi’s book launch worked, the math behind the madness, and why this wasn’t about book sales at all—it was about creating an …
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The Hidden Landmines That Blow Up Most Mortgages (And How AI Is Fixing It)
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12:51Most mortgage files don’t collapse because of rates or credit scores—they die because of hidden landmines and a broken 30-year-old process. In this episode, Keith pulls back the curtain on the biggest flaw in the mortgage industry, reveals an experiment that merged the roles of LOA and processor, and shows how AI is completely reshaping the way loa…
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Real Estate Lead Magnets That Actually Convert
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16:21Lead Magnets That Don’t Suck: 15–40% Opt-Ins Without Chasing” Tired of giving away the same recycled lead magnets that don’t convert? In this episode, Keith exposes the outdated freebies agents are still clinging to (looking at you, “Ultimate Home Buying Guide”) — and breaks down 7 lead magnets that are actually pulling 15–40% opt-ins right now. Yo…
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Michael Pierce on Balance and Healthy Mindset for REALTORS®
36:33
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36:33Why did REALTOR®, broker and past KCRAR & Heartland MLS President Michael Pierce shift away from a "hustle" mindset in his career? He talks to Bobbi and Alex about what led to this change and how other agents can take steps to care for their work-life balance.Jump to interview at 10:15By Kansas City Regional Association of REALTORS®
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Build for One: The Secret to Breaking Through Overwhelm
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5:20Build for One: The Secret to Breaking Through Overwhelm Ever found yourself stuck, staring at a blank screen, even with every tool and strategy at your fingertips? This episode is for the creator who’s paralyzed by perfection and buried in overthinking. Keith shares a raw moment of creative block—and how focusing on helping just one person shattere…
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How to Search for Homes Without Getting Spammed, Tracked, or Trapped
6:50
6:50
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6:50Every time you search for a home online, your data is being tracked and sold—unless you know how to stop it. In this episode, Keith pulls back the curtain on how home search platforms really work, why you're getting spammed, and what to do instead. From incognito mode to AI-powered search systems, you'll learn exactly how to protect your privacy an…
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Will Ruder and Keith Sauro on the New Home Construction Market
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54:33Will Ruder is the Executive Vice President of the Home Builders Association of Greater Kansas City (KCHBA), and Keith Sauro is the Publisher of the Real Estate Book and New Home Guide of Greater Kansas City and Design KC. Together, they host the HBA After Hours podcast. They join Alex on this episode of Kansas City RealTalk to discuss the state of …
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The One Simple Content Slot That Built My Referral Machine
7:29
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7:29Tired of chasing cold leads and posting content that goes nowhere? Welcome to Referral Renegade—the show that flips the script on how real estate and mortgage pros grow their business. Hosted by Keith Goeringer, a loan officer turned referral machine, each episode unpacks the systems, psychology, and straight-up real talk you need to build a busine…
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Dan O'Dell has seen the market fluctuate through many ups and downs since he began his career as a REALTOR® in 1995. Beyond just the transaction of buying or selling real estate, he talks with Alex about the deeper purpose of a REALTOR® and how agents can continue to add value for their clients.By Kansas City Regional Association of REALTORS®
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Steve LaRue on the Accessibility of Homeownership
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40:43Steve LaRue went from young homeowner to REALTOR® to President of the Kansas Association of REALTORS®. He talks with Bobbi and Alex about what's changed since he bought his first home at 19 years old and what REALTORS® can do to help continue the American dream of homeownership for the next generation of young homeowners.Bobbi's Book Bit: Burn the …
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How ChatGPT Could Wreck Your Mortgage (And What to Do Instead)
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10:04Everyone's hyping up AI like it's the answer to everything—including how to buy a home. But here's the truth: ChatGPT is handing out outdated, generic advice with total confidence—and it's leading homebuyers straight into financial landmines. In this episode, I break down the real risks of using AI during the mortgage process—from bad rate lock tim…
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You’re Using AI Backwards (And It’s Costing You Your Best Ideas)
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5:30You’ve been using AI wrong—and it's quietly sabotaging your thinking. In this episode, Keith shares the exact moment he realized AI wasn’t just a tool for cleaning up thoughts—but a partner for discovering them. From a stuck book idea to a breakthrough using ChatGPT’s voice mode, you’ll learn how to unlock deeper creativity and insight by expanding…
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NAR CEO Nykia Wright on the Future of the National Association of REALTORS®
42:40
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42:40Nykia Wright brings a breadth of executive leadership and strategic advisory experience to her role as Chief Executive Officer of the National Association of REALTORS® (NAR). She talks with Bobbi and Alex about the value of NAR and what's to come in the post-settlement landscape.Bobbi's Book Bit: The Infinite Game by Simon Sinek(Jump to interview a…
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If your business only works when you work, you don’t have a business — you’ve got a burnout plan with a logo. In this episode, we’re talking about the one thing that’s slowing down your growth (hint: it’s not leads, tech, or your CRM). It’s the lack of a real system. I’ll show you how to build your Command Center, even if it’s just you and a half-d…
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Michael McReynolds on Business Growth Through Networking
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41:57
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41:57Michael McReynolds is the 2025 chair of the KCRAR Young Professionals Network (YPN) Committee. He talks with Bobbi and Alex about YPN, the local real estate market, and how agent-to-agent networking can help to grow your career.Bobbi's Book Bit: Carrots and Sticks by Ian Ayres(Jump to interview at 14:45)Learn more about YPN, including upcoming even…
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Your Tech Setup — The System That Changed Everything
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11:30You don’t need more hustle. You need a system. In this kickoff episode, I share how I went from chaos, missed follow-ups, and scattered notes — to a business that runs from one command center. We’ll walk through how I built my brain into ChatGPT, delegated using Google Drive, created a CRM I actually use, and stopped relying on memory to grow my bu…
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Buying a Home? Do This First — The Real 10-Step Guide to a Smooth Purchase
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8:17Feeling lost in the homebuying process? You’re not alone. In this episode, Keith breaks down the exact 10-step roadmap every smart homebuyer should follow — from pre-approval to closing day. Whether you’re a first-time buyer or haven’t purchased in years, this episode will show you how to avoid the biggest mistakes buyers make (and how to close lik…
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Why Writing a Book Will Wreck You (And Make You a Referral Magnet)
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7:34You don’t need to be a bestselling author to write a book that changes your business. In this solo episode, Keith breaks down the unexpected—and brutally honest—truth about what writing a book really does to your brain, your brand, and your bottom line. He shares the exact moment his CIRCLE Method clicked, why his 90-day sprint strategy poured out …
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James Dwiggins on the Future of the Real Estate Industry
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50:49Recharge speaker James Dwiggins talks with Alex and guest host John Ketchum about the industry changes that have occurred post settlement, and what agents and brokers need to be doing to not become a target of further litigation.John's podcast recommendation: https://simonsinek.com/podcast/episodes/the-myth-of-the-perfect-meditator-with-podcaster-j…
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Natalie Davis on Strengthening Your Client Database
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46:44Natalie Davis built her real estate business from the ground up in a new community by focusing on building a solid client database — a database she still maintains today. She talks with Alex and guest host Jeff Carson on-site at Recharge about how agents can grow and nurture their own client databases to support their business.(Jump to interview at…
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AI-Powered Insights: Turning Business Books into Real Results
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3:45Ever finished a powerful business book, felt incredibly inspired, and then…did absolutely nothing? You're not alone. In this game-changing episode of the Referral Boss Podcast, we uncover a revolutionary method to instantly turn every business insight into actionable results using the power of AI. Stop gathering ideas and start building real progre…
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Katie Lance on Enhancing Your Social Media Marketing
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46:32Recorded on-site at Recharge Conference & Expo, Alex and guest-host Jeff Carson sit down with real estate social media expert Katie Lance. She shares her tips, tricks and zero-cost ideas for agents to up their social media game.Alex's Book Bit: Strong Towns by Charles L Marohn Jr(Jump to interview at 12:20)…
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What I Wish I Knew Before Buying My First House
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7:20In this episode of Yes, You Can Buy a Home, I share the true story of how my first home purchase nearly fell apart — and the 7 steps I now teach every buyer to make sure it never happens to them. If you’re feeling overwhelmed, unsure where to start, or don’t know who to trust in this process… this episode is your roadmap. What you’ll learn: – What …
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80+ Things VAs Can Do So You Don’t Burn Out (Or Blow Up Your Business)
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14:50Ever feel like you’re doing everything in your business and still falling behind? In this episode of Referral Boss, Keith shares the 80+ ways his team of virtual assistants are scaling operations, booking calls, building referral relationships, posting content, and handling tasks you didn’t even know you could delegate. Forget what you thought VAs …
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Irene Lindsey on Inclusivity in Real Estate
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36:24On this Fair Housing Month episode, KCRAR Diversity, Equity & Inclusion Committee Chair Irene Lindsey talks with Bobbi and Alex about inclusion, accessibility and Fair Housing education resources for real estate professionals.Bobbi's Book Bit: Are You Fully Charged? by Tom Rath(Jump to interview at 15:47)Fairhaven 2.0: https://www.nar.realtor/fair-…
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The Tech Edge in Real Estate: AI, CRMs, and the Human Advantage with Mark Madsen
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44:54In this episode, Keith sits down with underground tech genius and marketing mastermind Mark Madsen to explore how technology has completely reshaped the real estate and mortgage world — and where it's heading next. They dig into their early days as tech-savvy marketers, building websites in the Dreamweaver era, and hacking together lead gen systems…
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