How to Be the Translator: PMs as the Bridge Between Strategy, Copy, and Design
Manage episode 498482189 series 3656896
4 - Get ready to dive deep into how flawless communication, teamwork, and best practices keep brilliant marketing strategies from getting lost in translation.
Vira Sadlak, a strategist at Flowium and host of the Email Einstein podcast, joins as today’s guest. Vira and Camila work closely on the same team, and in this episode, they reveal how tightly knit pods, collaborative tools, and innovative solutions—like custom GPTs—help their team deliver top-tier service to high-end clients.
You’ll hear actionable tips on building strong foundations with essential email flows, the importance of adapting strategies to client goals, and real-world examples of adjusting to metrics and client feedback.
Plus, discover their favorite project management and analytics tools, and how a positive, flexible team dynamic empowers creative freedom while maintaining high standards.
Don’t miss these practical tips and behind-the-scenes insights! Watch the full episode here!
You'll learn:
- Why it’s important to have living documentation with key brand details
- How to use custom GPTs for email quality control, and how AI tools can help you become a better translator
- Why having clear, step-by-step processes is key to high-quality work—and how building in flexibility and room for freestyling makes those processes even more effective
- Cross-functional knowledge every strategist and PM should have
- Essential tools for project management and strategy
- Advanced strategy tactics for top-performing accounts
- Key advice for strategists and project managers
4 episodes