188 - Why I Stopped Posting 100 Shorts a Month (And What I Do Instead)

ProfitEngines® - Digital Marketing Coaching With Matt Coffy

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21d ago 13:09

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Summary In this conversation, Matt Coffy discusses the pitfalls of short-form video marketing and emphasizes the importance of long-form content in building trust and converting viewers into clients. He critiques the obsession with platforms like TikTok and highlights the need for a strategic approach to content creation that prioritizes meaningful engagement over mere visibility. By leveraging long-form videos, businesses can foster deeper connections with their audience and ultimately drive revenue. Takeaways

Short-form videos may attract views but not sales.
Building trust requires more than quick interactions.
Long-form content is more effective for engagement.
The 7-11 rule highlights the need for consistent exposure.
Short-form content can support long-form strategies.
Evergreen content continues to attract viewers over time.
Content creation should focus on solving audience problems.
Mindset matters: viewers are often in entertainment mode.
Quality over quantity in content production is crucial.
Strategic content planning leads to better business outcomes.

190 episodes

#Business #Marketing #Matt Coffy #Entrepreneur #Video #DigitalMarketer