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Content provided by Matt Coffy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt Coffy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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187 - Search Is About to Change Forever (and nobody even knows it)

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Manage episode 493697467 series 1221186
Content provided by Matt Coffy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt Coffy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Summary In this conversation, Matt Coffy discusses the significant shifts in marketing dynamics, emphasizing the decline of traditional Google searches and the rise of AI and video content. He highlights the importance of understanding consumer behavior changes and leveraging AI tools to gain insights into client needs. The discussion also covers the necessity of optimizing for AI recommendations and the potential of using AI for creative marketing solutions, including video content and social media strategies. Takeaways
  • If you've been doing marketing the same way, you're toast.
  • Google search is fading; video is becoming essential.
  • Understanding consumer behavior is crucial for marketing success.
  • AI tools can provide deep insights into client needs.
  • Stop using technical jargon; speak your clients' language.
  • Video content builds trust and engagement with audiences.
  • Optimize your Google business profile for AI recommendations.
  • Vibe marketing is the new trend in digital marketing.
  • AI can help create effective marketing materials quickly.
  • Don't be afraid to experiment with AI in your marketing strategies.
  continue reading

187 episodes

Artwork
iconShare
 
Manage episode 493697467 series 1221186
Content provided by Matt Coffy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt Coffy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Summary In this conversation, Matt Coffy discusses the significant shifts in marketing dynamics, emphasizing the decline of traditional Google searches and the rise of AI and video content. He highlights the importance of understanding consumer behavior changes and leveraging AI tools to gain insights into client needs. The discussion also covers the necessity of optimizing for AI recommendations and the potential of using AI for creative marketing solutions, including video content and social media strategies. Takeaways
  • If you've been doing marketing the same way, you're toast.
  • Google search is fading; video is becoming essential.
  • Understanding consumer behavior is crucial for marketing success.
  • AI tools can provide deep insights into client needs.
  • Stop using technical jargon; speak your clients' language.
  • Video content builds trust and engagement with audiences.
  • Optimize your Google business profile for AI recommendations.
  • Vibe marketing is the new trend in digital marketing.
  • AI can help create effective marketing materials quickly.
  • Don't be afraid to experiment with AI in your marketing strategies.
  continue reading

187 episodes

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