Jason Payne transformed his roofing company from zero to $13 million in five years by mastering delegation, brand building, and consistent leadership. He shares his journey of creating a thriving blue-collar business through innovative marketing, purposeful hiring, and financial discipline.
• 80% of any job can be delegated while 20% is your unique value and personality
• The "$2,500 rule" - delegate $20/hour tasks and focus on $500/hour activities
• Using social media consistently since 2010 to build relationships and generate leads
• Breaking through the $3 million revenue ceiling where 96% of businesses fail
• Leadership that emphasizes training, empathy, and giving second chances
• Creating the memorable "Sexy Roof Status" brand that interrupts patterns
• Managing cash flow challenges during rapid growth through regular audits
• The importance of checking your ego and trusting others to handle responsibilities
• Consistency as the ultimate competitive advantage in business
• Running effective blue-collar masterminds to support other entrepreneurs
To learn more about Jason's coaching services for blue collar business owners, follow him on Instagram at @JasonTheRoofer or check out his Scale Mastermind program.
🎙️ Profit & Grit by Tyler Martin
Real stories. Real strategy. Real results for service-based business owners.

🔗 Website: ProfitAndGrit.com
📍 LinkedIn: linkedin.com/in/thinktyler
📸 Instagram & TikTok: @profitandgrit
📅 Want to grow your business with smarter financial strategy?
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