Emily Dunlop is a brand strategist and the creator of The Authority Academy and The Good Marketing Club. After more than a decade in corporate marketing, she chose to start over, moving to Italy and building a business that reflects her values. Today she helps founders, coaches and creators package their expertise, position themselves with clarity and grow personal brands that consistently sell.
In this episode, Emily shares her journey of leaving corporate life, rebuilding from scratch and creating offers that convert. She explains why your story matters more than chasing metrics, how to test ideas before scaling and what it really takes to turn trust into revenue. A conversation full of practical lessons, honest encouragement and the reminder that it is never too late to create the business and life you want.
Connect with Emily:
https://www.linkedin.com/in/emily-jane-dunlop/
https://www.instagram.com/emily_dunlop/
https://www.thisisemilydunlop.com/
Timestamps:
00:00 - Cold open: why leaving isn’t for everyone
01:00 - Intro and welcome
01:22 - Who is Emily: Good Marketing Club & Authority Academy
02:05 - 12 years in marketing and lessons from big brands
03:58 - The Tuscany turning point that changed everything
04:49 - Mirror moment: great life but misaligned career
05:42 - Why the five-year plan didn’t make sense anymore
06:35 - Launching Good Marketing Club and building community
07:28 - Values over vanity and creating authentic content
15:39 - Proof beats claims and why niche advice is overrated
16:21 - Do you really need to niche?
17:44 - Clarity questions that actually matter
19:56 - Why your story is always interesting
20:33 - Standing out in a crowded market without shouting
21:30 - Why vulnerability creates trust
22:25 - Forget viral, focus on building relationships
23:08 - Taking off the corporate mask online
24:43 - How social media became a new chapter
25:19 - Content rhythms that feel sustainable
26:06 - Showing the messy middle of business
28:23 - Why now was the right time for Authority Academy
30:14 - Shifting from one-to-one to one-to-many offers
31:32 - What Authority Academy helps people achieve
32:15 - Mindset, offers and ecosystem explained
33:09 - Positioning and messaging that resonates
34:01 - Pricing, proof and what clients look for
34:58 - Who Emily works with today
35:49 - Careers are not linear
36:59 - Futureproofing your skills and brand
38:01 - Why pivots still work when consistent
43:40 - The spotlight effect and overcoming fear
44:21 - Quickfire: Italy, food and life abroad
47:18 - Where to find Emily online
48:24 - Final advice: back yourself and begin
49:22 - Outro

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