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353.10 Candid PI Marketing Lessons w/ Chris Dreyer & Gary Sarner

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Manage episode 509278477 series 2817128
Content provided by Chris Dreyer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chris Dreyer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

PI advertising is full of hard choices — TV or radio, streaming or podcasts, brand or direct response. Gary Sarner of ROI360+ goes through what’s working now, what’s overrated, and how to know if your dollars are actually driving cases.

You’ll learn:

  • Why TV may not be the crown jewel for PI firms

  • How radio stacks up against streaming for cost and reach

  • The three traits every campaign must have to work

  • What realistic ROI timelines actually look like

  • Why the wrong creative kills results before they start

If you like what you hear, hit subscribe. We do this every week.

VIP PIMCON Tickets: Pimcon.org

Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

  continue reading

358 episodes

Artwork
iconShare
 
Manage episode 509278477 series 2817128
Content provided by Chris Dreyer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chris Dreyer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

PI advertising is full of hard choices — TV or radio, streaming or podcasts, brand or direct response. Gary Sarner of ROI360+ goes through what’s working now, what’s overrated, and how to know if your dollars are actually driving cases.

You’ll learn:

  • Why TV may not be the crown jewel for PI firms

  • How radio stacks up against streaming for cost and reach

  • The three traits every campaign must have to work

  • What realistic ROI timelines actually look like

  • Why the wrong creative kills results before they start

If you like what you hear, hit subscribe. We do this every week.

VIP PIMCON Tickets: Pimcon.org

Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

  continue reading

358 episodes

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