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343. 3 Rules for Building a Trial-First Personal Injury Practice w/ Brett Turnbull

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Manage episode 500218269 series 2817128
Content provided by Chris Dreyer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chris Dreyer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Most personal injury firms treat trials as a last resort. Brett Turnbull built his entire business around it. And made it profitable.

In this episode, Brett reveals the marketing and operational systems driving his national trial practice. He breaks down his three-part framework — money, marketing, and operations — and shows how each part works together to attract better cases, prepare his team, and keep the firm financially strong.

You’ll hear how Brett intentionally builds lawyer and non-lawyer referral networks, why he still invests in paid marketing, and how his intake process uncovers high-value claims like traumatic brain injuries that other firms miss. He also shares how mock trials and focus groups keep his attorneys ready for the few cases that do make it to court.

In this conversation, Brett shares:

  • How the “Money–Marketing–Operations” model supports a profitable trial practice

  • The three marketing channels Brett develops for steady, high-quality case flow

  • Why trial readiness is a marketing advantage in PI

  • Systems for spotting overlooked injuries like TBIs at intake

  • Training methods that keep lawyers sharp without risking client outcomes

  • Proven protocols for handling brain injury cases from intake to verdict

PIMCON 2025 Tickets On Sale Now. Get yours today!

Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

  continue reading

346 episodes

Artwork
iconShare
 
Manage episode 500218269 series 2817128
Content provided by Chris Dreyer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chris Dreyer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Most personal injury firms treat trials as a last resort. Brett Turnbull built his entire business around it. And made it profitable.

In this episode, Brett reveals the marketing and operational systems driving his national trial practice. He breaks down his three-part framework — money, marketing, and operations — and shows how each part works together to attract better cases, prepare his team, and keep the firm financially strong.

You’ll hear how Brett intentionally builds lawyer and non-lawyer referral networks, why he still invests in paid marketing, and how his intake process uncovers high-value claims like traumatic brain injuries that other firms miss. He also shares how mock trials and focus groups keep his attorneys ready for the few cases that do make it to court.

In this conversation, Brett shares:

  • How the “Money–Marketing–Operations” model supports a profitable trial practice

  • The three marketing channels Brett develops for steady, high-quality case flow

  • Why trial readiness is a marketing advantage in PI

  • Systems for spotting overlooked injuries like TBIs at intake

  • Training methods that keep lawyers sharp without risking client outcomes

  • Proven protocols for handling brain injury cases from intake to verdict

PIMCON 2025 Tickets On Sale Now. Get yours today!

Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

  continue reading

346 episodes

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