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344. BONUS: Follow Them Everywhere: The Programmatic Advantage for PI Firms

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Manage episode 500960108 series 2817128
Content provided by Chris Dreyer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chris Dreyer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Only one in ten PI firms is using programmatic advertising. That means the other nine are sacrificing market share. And cases.

If your ads aren’t following your ideal clients from Candy Crush to connected TV, it’s time to change that.

In this special bonus replay of our live Rankings webinar, CEO Chris Dreyer and Director of Paid Ads Brianna Sudbury break down exactly how to put your brand in front of the right audience, on the right device, at the right time, without wasting budget.

From CTV spots on Hulu to geofenced audio ads near accident sites, this episode is your roadmap to laser-targeted campaigns that work together, trackable results, and scaling without the guesswork.

Learn:

  • The six programmatic formats every PI firm should test

  • Why “one pixel to rule them all” is your retargeting superpower

  • How to combine OTT, display, audio, and native for maximum recall

  • Creative tips that beat “wallpaper” ads every time

  • Budget ranges, CPM benchmarks, and when to go premium vs. remnant

PIMCON 2025 Tickets On Sale Now. Get yours today!

Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

  continue reading

347 episodes

Artwork
iconShare
 
Manage episode 500960108 series 2817128
Content provided by Chris Dreyer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chris Dreyer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Only one in ten PI firms is using programmatic advertising. That means the other nine are sacrificing market share. And cases.

If your ads aren’t following your ideal clients from Candy Crush to connected TV, it’s time to change that.

In this special bonus replay of our live Rankings webinar, CEO Chris Dreyer and Director of Paid Ads Brianna Sudbury break down exactly how to put your brand in front of the right audience, on the right device, at the right time, without wasting budget.

From CTV spots on Hulu to geofenced audio ads near accident sites, this episode is your roadmap to laser-targeted campaigns that work together, trackable results, and scaling without the guesswork.

Learn:

  • The six programmatic formats every PI firm should test

  • Why “one pixel to rule them all” is your retargeting superpower

  • How to combine OTT, display, audio, and native for maximum recall

  • Creative tips that beat “wallpaper” ads every time

  • Budget ranges, CPM benchmarks, and when to go premium vs. remnant

PIMCON 2025 Tickets On Sale Now. Get yours today!

Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

  continue reading

347 episodes

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