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Content provided by Tier 11. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tier 11 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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The Future of Media Buying: John Moran on cAPI Imports + Edge Tagging (Part 1)
Manage episode 509279698 series 2800651
Content provided by Tier 11. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tier 11 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Stop guessing! Make data-driven marketing decisions with confidence with the Tier 11 Data Suite.
Get it here: https://www.tiereleven.com/what-we-do/data-suite
The rules keep changing. The days of manually targeting customers by demographics and psychographics are long gone. With Meta and Google embracing auto-targeting, auto-bidding, and combined campaign systems, counting sales after an ad is no longer enough.
In today’s episode, Tier 11’s John Moran breaks down the shifts in digital media, emphasizing the importance of granular data and distinguishing between new and returning customers. He introduces "first click edge tagging," showing how you can take control of the attribution process and measure what truly matters to your business.
Plus, we explore content diversification and creative testing strategies to help you identify what resonates with your audience. It’s time to move past the limitations of default ad tracking and align your ad spend with long-term growth goals.
In this episode:
- Current shifts in digital media and campaign targeting
- The impact of Google and Meta's merged campaigns
- ‘First click edge tagging’ for marketing attribution
- Aligning ad goals and creatives with business objectives
- Case study: Beauty brand cutting CPA from $27 to $7
- Understanding model data and algorithm impact
Listen to this episode on your favorite podcast channel:
Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491
Follow and listen on Spotify:
https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK
Subscribe and watch on YouTube:
https://www.youtube.com/@perpetual_traffic?sub_confirmation=1
We appreciate your support!
Visit our website: https://perpetualtraffic.com/
Follow us on X: https://x.com/perpetualtraf
Connect with John Moran:
Connect with Ralph Burns:
- LinkedIn - https://www.linkedin.com/in/ralphburns
- Instagram - https://www.instagram.com/ralphhburns/
- Hire Tier11 - https://www.tiereleven.com/apply-now
Connect with Lauren Petrullo:
- Instagram - https://www.instagram.com/laurenepetrullo/
- LinkedIn - https://www.linkedin.com/in/laurenpetrullo
- Consult Mongoose Media - https://mongoosemedia.us/
Mentioned in this episode:
www.ActiveCampaign.com
https://www.activecampaign.com/
500 episodes
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Manage episode 509279698 series 2800651
Content provided by Tier 11. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tier 11 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Stop guessing! Make data-driven marketing decisions with confidence with the Tier 11 Data Suite.
Get it here: https://www.tiereleven.com/what-we-do/data-suite
The rules keep changing. The days of manually targeting customers by demographics and psychographics are long gone. With Meta and Google embracing auto-targeting, auto-bidding, and combined campaign systems, counting sales after an ad is no longer enough.
In today’s episode, Tier 11’s John Moran breaks down the shifts in digital media, emphasizing the importance of granular data and distinguishing between new and returning customers. He introduces "first click edge tagging," showing how you can take control of the attribution process and measure what truly matters to your business.
Plus, we explore content diversification and creative testing strategies to help you identify what resonates with your audience. It’s time to move past the limitations of default ad tracking and align your ad spend with long-term growth goals.
In this episode:
- Current shifts in digital media and campaign targeting
- The impact of Google and Meta's merged campaigns
- ‘First click edge tagging’ for marketing attribution
- Aligning ad goals and creatives with business objectives
- Case study: Beauty brand cutting CPA from $27 to $7
- Understanding model data and algorithm impact
Listen to this episode on your favorite podcast channel:
Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491
Follow and listen on Spotify:
https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK
Subscribe and watch on YouTube:
https://www.youtube.com/@perpetual_traffic?sub_confirmation=1
We appreciate your support!
Visit our website: https://perpetualtraffic.com/
Follow us on X: https://x.com/perpetualtraf
Connect with John Moran:
Connect with Ralph Burns:
- LinkedIn - https://www.linkedin.com/in/ralphburns
- Instagram - https://www.instagram.com/ralphhburns/
- Hire Tier11 - https://www.tiereleven.com/apply-now
Connect with Lauren Petrullo:
- Instagram - https://www.instagram.com/laurenepetrullo/
- LinkedIn - https://www.linkedin.com/in/laurenpetrullo
- Consult Mongoose Media - https://mongoosemedia.us/
Mentioned in this episode:
www.ActiveCampaign.com
https://www.activecampaign.com/
500 episodes
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Similar to Perpetual Traffic
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
9k279
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
1
The Ticket: Discover the Future of Customer Service, Support, and Experience, with Intercom
Intercom
1k475
On The Ticket, you'll hear Intercom's Customer Support team in conversation with the customer service leaders, renowned customer experience thinkers, and influential authors who are shaping the field of customer support. Follow The Ticket to get the weekly episodes and sign up for our twice-monthly newsletter bursting with all the insights, trends, tips, and assets your team needs to embrace the future of customer service. https://www.intercom.com/blog/newsletter 🏠 www.intercom.com
…
continue reading
Getting real about what it takes. The Amy Porterfield Show is a podcast devoted to helping online business owners grow their revenue, audience, and team in a sustainable way that doesn’t just require more time and hustle. Host Amy Porterfield, New York Times bestselling author and $130MM online business owner, shares insights from her own 16+ years in business, as well as candid conversations with leaders in the industry, captivating experts, and the unexpected entrepreneurs who’ve cracked t ...
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
The official podcast of Rampver Financials. Delivering the best talks, advice, and recommendations about personal finance, investing, entrepreneurship, and success. Subscribe and never miss an episode!
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
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