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(Replay) How Ralph Structures His Campaigns for Massive MER

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Manage episode 498425819 series 2800651
Content provided by Tier 11. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tier 11 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

What if we told you that Tier 11 designed an ad campaign for an ecommerce store that resulted in a 608% revenue increase and 401% ROAS increase in less than 6 months?

On today’s episode, we’re flipping the script a bit. Host Kasim Aslam interviews his usually-co-host Ralph Burns about an ad campaign at Tier 11 that took a struggling business from $29k/month to $176k/month in revenue in less than half a year. (Download the case study here.) Ralph talks about customer acquisition amplification and walks us through the structure of each of the five levels of traffic. But the bottom line, he says, is the creative. “The creative makes the audience. If you match incredible audience and interspace targeting with incredible front end creative and messaging, game over. You own the internet as a marketer. Mix the two together, and it’s online marketing nirvana.”

Listen in to find out how to achieve this online marketing nirvana in your own campaigns.

Chapters:

  • 00:00:00 - Kicking Off Perpetual Traffic with High-Energy Insights
  • 00:00:46 - Celebrating Our Listeners & Their Game-Changing Feedback
  • 00:01:32 - Case Study Teaser: 608% Revenue Explosion
  • 00:02:17 - Ralph Burns Steps into the Hot Seat
  • 00:03:08 - Unpacking the Secrets Behind the Case Study
  • 00:08:19 - Why Creative Can Make or Break Your Ads
  • 00:14:15 - Tracking Fixes & Powering Up with Conversions API
  • 00:23:01 - Rolling Out the Traffic Harmonizer System
  • 00:32:50 - Final Takeaways & Next Steps for Your Growth

LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Unbounce - Code PT10off

Free Snapchat Credits

  continue reading

500 episodes

Artwork
iconShare
 
Manage episode 498425819 series 2800651
Content provided by Tier 11. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tier 11 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

What if we told you that Tier 11 designed an ad campaign for an ecommerce store that resulted in a 608% revenue increase and 401% ROAS increase in less than 6 months?

On today’s episode, we’re flipping the script a bit. Host Kasim Aslam interviews his usually-co-host Ralph Burns about an ad campaign at Tier 11 that took a struggling business from $29k/month to $176k/month in revenue in less than half a year. (Download the case study here.) Ralph talks about customer acquisition amplification and walks us through the structure of each of the five levels of traffic. But the bottom line, he says, is the creative. “The creative makes the audience. If you match incredible audience and interspace targeting with incredible front end creative and messaging, game over. You own the internet as a marketer. Mix the two together, and it’s online marketing nirvana.”

Listen in to find out how to achieve this online marketing nirvana in your own campaigns.

Chapters:

  • 00:00:00 - Kicking Off Perpetual Traffic with High-Energy Insights
  • 00:00:46 - Celebrating Our Listeners & Their Game-Changing Feedback
  • 00:01:32 - Case Study Teaser: 608% Revenue Explosion
  • 00:02:17 - Ralph Burns Steps into the Hot Seat
  • 00:03:08 - Unpacking the Secrets Behind the Case Study
  • 00:08:19 - Why Creative Can Make or Break Your Ads
  • 00:14:15 - Tracking Fixes & Powering Up with Conversions API
  • 00:23:01 - Rolling Out the Traffic Harmonizer System
  • 00:32:50 - Final Takeaways & Next Steps for Your Growth

LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Unbounce - Code PT10off

Free Snapchat Credits

  continue reading

500 episodes

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