Go offline with the Player FM app!
Google AI Max: What You & Your Landing Pages Need to Know with Andrew Miller
Manage episode 505849624 series 2800651
Your Playbook for Black Friday & Cyber Monday Creative that Converts
Sign up here: https://www.tiereleven.com/Bfcm
Get your Beauty Brand’s creative trend report from one of the most successful Creative Strategists, Lauren Schwartz. In this FREE webinar, you’ll get all the Angles, Styles & Hooks That Sell (Before Your Competitors Catch On.) Black Friday and Cyber Monday are the most competitive moments of the year for beauty brands, and the right creative is how you win. In this webinar, we’ll reveal the trends, hooks, and tactics driving conversions before your competitors catch on. You’ll learn:
- Angles, Styles, and Hooks - Those that are actually selling this season, and not the trends we are going to see over-saturated.
- Macro Creative Trends - Learn all about the Macro creative trends that will shape your Q4 creative ads.
- Holiday Hooks - Holiday hooks that can be shaped to your brand to own the feed and stop the scroll.
- Quick Start Checklist - Get the ultimate quick start checklist so you can apply these learnings to your brand in under 7 days.
Many marketers focus solely on driving traffic but overlook the critical step that follows: the landing page. In this episode, Andrew Miller, Co-Founder and VP of Client Services at Workshop Digital, shares how landing page optimization (LPO) and leveraging first-party data can drastically increase the ROI of your marketing campaigns.
With over 20 years of experience, Andrew has helped countless B2B businesses maximize their conversions by optimizing their post-click experience. We explore the game-changing role of AI tools like Google’s AI Max and how they’re reshaping the future of online marketing.
You’ll also learn how to bridge the gap between AI-driven ads and optimized landing pages for different target audiences to attract better leads and achieve higher conversions.
In This Episode:
- SEO in the age of AI
- Content quality and distribution strategies
- How AI Max has impacted Google ads
- The future of media buying and data flow
- Optimizing landing pages and the post-click experience
- Why aligning marketing and sales is critical
- How to optimize data flows & micro conversions for better leads
- Targeting the right customers with AI
- Case study on the impact of dedicated landing pages
- How to get in touch with Andrew Miller
Mentioned In the Episode:
Google AI Max: https://blog.google/products/ads-commerce/google-ai-max-for-search-campaigns/
Previous episodes on landing page optimization:
https://perpetualtraffic.com/podcast/episode-707-decode-googles-new-diabolical-landing-page-changes-with-tas-bober/
Listen to This Episode on Your Favorite Podcast Channel:
Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491
Follow and listen on Spotify:
https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK
Subscribe and watch on YouTube:
https://www.youtube.com/@perpetual_traffic?sub_confirmation=1
We Appreciate Your Support!
Visit our website: https://perpetualtraffic.com/
Follow us on X: https://x.com/perpetualtraf
Connect with Andrew Miller:
- Website - https://www.workshopdigital.com/
- LinkedIn - https://www.linkedin.com/in/andrewmillerrichmond/
Connect with Ralph Burns:
- LinkedIn - https://www.linkedin.com/in/ralphburns
- Instagram - https://www.instagram.com/ralphhburns/
- Hire Tier11 - https://www.tiereleven.com/apply-now
Connect with Lauren Petrullo:
- Instagram - https://www.instagram.com/laurenepetrullo/
- LinkedIn - https://www.linkedin.com/in/laurenpetrullo
- Consult Mongoose Media - https://mongoosemedia.us/
Mentioned in this episode:
500 episodes
Manage episode 505849624 series 2800651
Your Playbook for Black Friday & Cyber Monday Creative that Converts
Sign up here: https://www.tiereleven.com/Bfcm
Get your Beauty Brand’s creative trend report from one of the most successful Creative Strategists, Lauren Schwartz. In this FREE webinar, you’ll get all the Angles, Styles & Hooks That Sell (Before Your Competitors Catch On.) Black Friday and Cyber Monday are the most competitive moments of the year for beauty brands, and the right creative is how you win. In this webinar, we’ll reveal the trends, hooks, and tactics driving conversions before your competitors catch on. You’ll learn:
- Angles, Styles, and Hooks - Those that are actually selling this season, and not the trends we are going to see over-saturated.
- Macro Creative Trends - Learn all about the Macro creative trends that will shape your Q4 creative ads.
- Holiday Hooks - Holiday hooks that can be shaped to your brand to own the feed and stop the scroll.
- Quick Start Checklist - Get the ultimate quick start checklist so you can apply these learnings to your brand in under 7 days.
Many marketers focus solely on driving traffic but overlook the critical step that follows: the landing page. In this episode, Andrew Miller, Co-Founder and VP of Client Services at Workshop Digital, shares how landing page optimization (LPO) and leveraging first-party data can drastically increase the ROI of your marketing campaigns.
With over 20 years of experience, Andrew has helped countless B2B businesses maximize their conversions by optimizing their post-click experience. We explore the game-changing role of AI tools like Google’s AI Max and how they’re reshaping the future of online marketing.
You’ll also learn how to bridge the gap between AI-driven ads and optimized landing pages for different target audiences to attract better leads and achieve higher conversions.
In This Episode:
- SEO in the age of AI
- Content quality and distribution strategies
- How AI Max has impacted Google ads
- The future of media buying and data flow
- Optimizing landing pages and the post-click experience
- Why aligning marketing and sales is critical
- How to optimize data flows & micro conversions for better leads
- Targeting the right customers with AI
- Case study on the impact of dedicated landing pages
- How to get in touch with Andrew Miller
Mentioned In the Episode:
Google AI Max: https://blog.google/products/ads-commerce/google-ai-max-for-search-campaigns/
Previous episodes on landing page optimization:
https://perpetualtraffic.com/podcast/episode-707-decode-googles-new-diabolical-landing-page-changes-with-tas-bober/
Listen to This Episode on Your Favorite Podcast Channel:
Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491
Follow and listen on Spotify:
https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK
Subscribe and watch on YouTube:
https://www.youtube.com/@perpetual_traffic?sub_confirmation=1
We Appreciate Your Support!
Visit our website: https://perpetualtraffic.com/
Follow us on X: https://x.com/perpetualtraf
Connect with Andrew Miller:
- Website - https://www.workshopdigital.com/
- LinkedIn - https://www.linkedin.com/in/andrewmillerrichmond/
Connect with Ralph Burns:
- LinkedIn - https://www.linkedin.com/in/ralphburns
- Instagram - https://www.instagram.com/ralphhburns/
- Hire Tier11 - https://www.tiereleven.com/apply-now
Connect with Lauren Petrullo:
- Instagram - https://www.instagram.com/laurenepetrullo/
- LinkedIn - https://www.linkedin.com/in/laurenpetrullo
- Consult Mongoose Media - https://mongoosemedia.us/
Mentioned in this episode:
500 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.