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Why Story and Authenticity Win on LinkedIn

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Manage episode 490312225 series 2390539
Content provided by Nick Westergaard. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nick Westergaard or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

How do you stand out on LinkedIn and build a personal brand that truly works? Regina Dowdell, Content Solutions Consultant at LinkedIn, shares her insights on personal branding, thought leadership, and creating content that drives business impact—drawing on 15+ years of experience across nonprofits, tech, and startups.

What You’ll Learn in This Episode

  • How to craft a digital-first, creative content strategy
  • Practical tips for building thought leadership on LinkedIn
  • The mindset and habits that make brands and individuals stand out
  • Lessons from Regina’s experience across industries—from startups to large organizations
  • How to balance professional ambition with personal life (yes, even as a “Super Mom”)

Episode Chapters

00:00 Intro and Regina’s Background

02:15 Building a Personal Brand That Matters

06:30 Leveraging LinkedIn for Thought Leadership

11:00 The Entrepreneurial Mindset in Content Strategy

15:45 Balancing Work, Life, and Travel as a Marketing Pro

18:30 A Brand That’s Made Regina Smile and How to Connect

About Regina Dowdell

Regina is a digital-minded, marketing creative with an entrepreneurial spirit focused on helping individuals and companies change the world. Through effective communication, thought leadership, and a strong digital presence, Regina has supported forward-thinking organizations across all industries, from non-profits to technology to start-ups, in spreading their messages and scaling for over 15 years. As a Content Solutions Consultant at LinkedIn, Regina helps organizations craft impactful content strategies that are creative, effective, and help them reach their business objectives.

An avid traveler and self-proclaimed Super Mom, Regina is based in New York City.

What Brand Has Made Regina Smile Recently?

Regina highlighted Pinkest Luv, a platform founded by Shari Bryant to empower women—showing how mission-driven brands can connect deeply with audiences.

Resources & Links

  • Your Brain on ChatGPT ... Here’s the study Regina mentioned during the show, along with a helpful post summarizing it.
  • What brand has made Regina smile recently? Regina pointed us to the brand Pinkest Luv, a platform founded by Shari Bryant to empower women.
  • Connect with Regina on (wait for it) LinkedIn!

Listen & Support the Show

On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

576 episodes

Artwork
iconShare
 
Manage episode 490312225 series 2390539
Content provided by Nick Westergaard. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nick Westergaard or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

How do you stand out on LinkedIn and build a personal brand that truly works? Regina Dowdell, Content Solutions Consultant at LinkedIn, shares her insights on personal branding, thought leadership, and creating content that drives business impact—drawing on 15+ years of experience across nonprofits, tech, and startups.

What You’ll Learn in This Episode

  • How to craft a digital-first, creative content strategy
  • Practical tips for building thought leadership on LinkedIn
  • The mindset and habits that make brands and individuals stand out
  • Lessons from Regina’s experience across industries—from startups to large organizations
  • How to balance professional ambition with personal life (yes, even as a “Super Mom”)

Episode Chapters

00:00 Intro and Regina’s Background

02:15 Building a Personal Brand That Matters

06:30 Leveraging LinkedIn for Thought Leadership

11:00 The Entrepreneurial Mindset in Content Strategy

15:45 Balancing Work, Life, and Travel as a Marketing Pro

18:30 A Brand That’s Made Regina Smile and How to Connect

About Regina Dowdell

Regina is a digital-minded, marketing creative with an entrepreneurial spirit focused on helping individuals and companies change the world. Through effective communication, thought leadership, and a strong digital presence, Regina has supported forward-thinking organizations across all industries, from non-profits to technology to start-ups, in spreading their messages and scaling for over 15 years. As a Content Solutions Consultant at LinkedIn, Regina helps organizations craft impactful content strategies that are creative, effective, and help them reach their business objectives.

An avid traveler and self-proclaimed Super Mom, Regina is based in New York City.

What Brand Has Made Regina Smile Recently?

Regina highlighted Pinkest Luv, a platform founded by Shari Bryant to empower women—showing how mission-driven brands can connect deeply with audiences.

Resources & Links

  • Your Brain on ChatGPT ... Here’s the study Regina mentioned during the show, along with a helpful post summarizing it.
  • What brand has made Regina smile recently? Regina pointed us to the brand Pinkest Luv, a platform founded by Shari Bryant to empower women.
  • Connect with Regina on (wait for it) LinkedIn!

Listen & Support the Show

On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

576 episodes

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