On Brand helps you tell stronger stories and build better brands. Each week, host Nick Westergaard, author of Brand Now and Get Scrappy, interviews marketing and communication thought leaders and innovators from brands like Ben & Jerry’s, Microsoft, LinkedIn, Meta, Crayola, Beats by Dre, Southwest Airlines, Reddit, Spotify, and MailChimp. Watch the full, in-depth conversations and get actionable insights to help you and your brand stand out in a crowded, distracted world. For show notes and ...
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Nick Westergaard Podcasts
A marketing podcast for Austin marketers, by an Austin marketer, featuring Austin marketers. Let's build a community of fellow marketing weirdos and show this industry how to keep it weird.
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The secret to great creative work isn’t just the idea — it’s knowing how to get there. Toby Wilkinson, co-founder of Ask Us For Ideas, has spent the last decade helping brands navigate the messy world of agencies, briefs, and creative partnerships to make the process smoother, smarter, and more successful. What You'll Learn Why choosing the right a…
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What does the producer of Wedding Crashers, Serendipity, and Van Wilder know about building brands? Turns out—a lot. This week on On Brand, Andrew Panay shares how Hollywood storytelling principles shape not just hit movies but also unforgettable brand stories for companies like T-Mobile, Microsoft, and Anheuser-Busch. What You'll Learn Why origina…
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What does it take to build one of the world’s top-rated social media management platforms—without a single dollar of outside funding? This week on On Brand, Emeric Ernoult, founder and CEO of Agorapulse, shares how he bootstrapped the company to over $20 million in revenue, pioneered ROI-tracking tools for social, and carved out a powerful niche in…
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How do the most visible leaders stay trusted and relevant in a noisy world? Danielle Sabrina has spent her career helping them do exactly that. As founder of Society22 PR, one of Inc. 5000’s fastest-growing firms, Danielle has guided CEOs, athletes, and celebrities in building credibility that scales. Named Female Entrepreneur of the Year and one o…
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How do brands really live in our minds? According to Ulli Applebaum, it’s all about associations — the complex web of meanings and emotions that define how people see your brand. This week on On Brand, the international strategy veteran and author of The Science of Brand Associations shares how we can use science, not guesswork, to build brands tha…
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Geoff Cook’s career took off the night he met MoMA’s CMO—and helped create the iconic MoMA QNS brand. Since then, he’s shaped brands from MILK and NeueHouse to Times Talks, JFK Terminal 4, and the Prince Estate. Partner at Base, mentor at TechStars, and global culture expert, Geoff shares how bold branding can leave a lasting cultural impact. What …
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Taylor's Version, Bonus Track! Showgirl Spotlight
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In this special bonus episode of On Brand: Taylor’s Version, now that The Life of a Showgirl is out in the world, we’re asking: what does this new era tell us about Taylor Swift? To explore, I’m joined by Joanna Weiss, editor of Harvard Magazine, journalist, and co-author of Taylor Swift: Album by Album, a deep dive into every era. Together, we’ll …
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The Power of Productive Tension in Branding
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What makes a brand unforgettable instead of overlooked? Tom Miner knows. As Head of Global Social Media at Crocs, he helped drive one of today’s biggest brand turnarounds. Now author of Social First Brands, Tom shares how embracing productive tension, making personality your secret weapon, and riding trends that matter can turn comments into real c…
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Taylor's Version, Pt 4: Swifties & Storytelling
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In this episode of On Brand: Taylor’s Version, we’re joined by Ann Handley — Wall Street Journal bestselling author, Chief Content Officer of MarketingProfs, and one of IBM’s ‘7 people shaping modern marketing.’ Ann brings not just her marketer’s eye but also her mom’s heart to the Swiftiverse. We’ll explore how Taylor’s storytelling fuels parasoci…
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Few business thinkers have shaped customer experience and marketing as profoundly as Jay Baer. A 7th-generation entrepreneur, best-selling author, and creator of six multi-million-dollar companies, he’s helped more than 700 brands, from Nike to the United Nations, grow and connect with customers in ways that matter. Now, he’s challenging everything…
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In this episode of On Brand Taylor's Version, we're joined by Stephanie Burt, poet, critic, and professor of English at Harvard University. Stephanie made headlines when she created and taught one of the very first college courses on Taylor Swift at Harvard, Taylor Swift and her world. We discuss what it means to study Taylor seriously at Harvard, …
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What do Hot Wheels, Disney, Burton, and WWE have in common? They’ve all had Mark Michaylira driving their brand forward. With two decades of creative leadership behind some of the world’s most beloved names, Mark knows how to make work that’s not just bold and joyful but rooted in culture—and powerful enough to move business.What You’ll Learn in Th…
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In this episode of On Brand: Taylor’s Version, we’re joined by Emily Campion — Henry B. Tippie Fellow and Associate Professor at the University of Iowa’s Tippie College of Business. Emily’s research explores how organizations hire and develop talent. But today, she’s here to talk about something decidedly more human: Taylor Swift’s relentless work …
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Few platforms have changed culture as quickly—or as globally—as TikTok. Khartoon Weiss, VP and GM of North America and Global Business Solutions, is at the center of it, helping brands and businesses connect with audiences in ways that are creative, authentic, and impactful. From scaling Spotify to leading top agencies, she’s built a career on turn…
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Taylor's Version, Pt 1: Swift Strategy Secrets
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In our first episode of On Brand: Taylor’s Version, we’re joined by Sinéad O’Sullivan — aerospace engineer turned business strategist, former head of Strategy at Harvard Business School, professor, and co-founder of a global investment fund. She’s advised everyone from NASA to prime ministers … and she also happens to be in the top 0.01% of Taylor …
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The Stories That Made Guy Kawasaki a Wiser Guy
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What makes an idea—or a person—truly remarkable? Guy Kawasaki has spent decades evangelizing some of the world’s most influential brands—from Apple to Canva—and helping ideas spread in ways that stick. In his new book, Wiser Guy, he shares the lessons, stories, and wisdom he’s gathered along the way, showing how to think remarkable, lead with purpo…
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On Brand: Taylor’s Version is a 4-episode mini-series exploring Taylor Swift’s brand brilliance — from storytelling and community to cultural hitmaking and reinvention. Guests include bestselling authors, top CMOs, and academic experts who break down what businesses and leaders can learn from the world’s ultimate hitmaker. New bonus episodes drop e…
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