Introducing episode 1 of the new season of ON AIR: With Owen & Josh – the podcast where two founders who’ve done their time in the sales trenches share refreshingly honest insights on what genuinely moves the needle when scaling revenue.

Meet Your Hosts: Owen Richards and Josh Smith

Owen Richards hails from Kent and began his sales career at Forrest Marketing Group (now Forrest Contact) in Sydney. After an 8-year stint, Owen returned to the UK and co-founded Air Marketing Group, growing it into a powerhouse offering specialist B2B sales and marketing solutions to businesses across the globe. Known for his relentless positivity and strategic foresight, Owen brings a wealth of experience and a knack for big ideas to the podcast.

Joshua Smith is the founder of CRO Connected, a fast-growing network on a mission to democratise the insight and experience Chief Revenue Officers need to scale. From startup scrappiness to boardroom strategy, Josh has seen the full spectrum on his professional journey. He brings sharp commercial acumen and a dry wit to the podcast, fuelled by a real-world understanding of what it takes to build, lead, and scale.

What to Expect in this Episode

In our very first episode, Owen is joined by Adam Philpott (CEO, Fingerprints). With co-host Josh unexpectedly out of action, the conversation doesn’t hold back. From leading sales in global enterprises to transforming sales operations in a small business, Adam shares unfiltered insight from both sides of the scale spectrum.

Together, Owen and Adam explore:

• What it really means to professionalise sales in SMBs
• The key differences between enterprise and startup sales culture
• Building sales processes without stifling individuality
• Balancing operational rigour with entrepreneurial flair
• Why forecasting is not about reading the news—but creating it

This is an honest, sharp-edged chat for sales leaders, founders, and revenue professionals who want more than the same recycled advice.

New episodes drop monthly – subscribe and follow the journey as we speak to the experts who are actually doing the work.

Watch: On YouTube or via Air Marketing’s Knowledge Hub.

Listen: On Spotify, Amazon Music, Apple Podcasts, TuneIn + Alexa, Deezer, and more.

Warning: Contains swearing