In Omega’s many discussions every month with senior and executive managers in North America, we continue to hear that one of the single-most critical business issues that financial services providers are working through, is how to better position their local presence – how to get the branch or financial service center and the Branch Manager – to be the absolute best business partner for small business. Some organizations have succeeded – many of them Omega clients. But there have also been far too many “falsestarts”, with Branch Managers not being fully prepared to answer the charge to deliver value to Small Business owners in an effort to earn their business. There is no doubt that it is a best practice to leverage your local presence to win and expand this important business segment. But first…