📮 Email Mistakes We Need to Stop Making — with Dawn Richardson from Flodesk

Off The Grid: Leaving Social Media

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Today we’re going right to the heart of email marketing and answering your burning questions!

To do that, I’m joined by Dawn Richardson, Product Education Manager at Flodesk and owner of Tech Savvy Creative.

Dawn is here to explain how your emails end up in spam, strategies to get better open rates, and why you should stop sending reengagement campaigns immediately.

She’s got the stats from millions of emails sent through Flodesk, so you can stop guessing what works and use the strategies that are effective in 2025 (rather than repeating things that haven’t worked since 2015).

Tune in and you’ll learn:

Exactly how email deliverability works and why it matters (even for tiny lists!)
Why you need to be sending your emails from a custom domain (not gmail)
How to warm up your domain if you’re sending your first email in a long time (or ever)
How to clean your list without wrecking your stats
The outdated email practice messing with Amelia’s open rates 👀
Plus answers to more questions from Interweb members with businesses like yours!

Full disclosure: Off the Grid is a Flodesk partner! So if it feels like the right tool for you, we’d love to share our affiliate link so you get 50% off your first year. We also recommend signing up before November 29th when their unlimited emails and checkout plans end.

RESOURCES + LINKS
👋 Download the FREE Leaving Social Media Toolkit
🌐 Get on the Interweb waitlist for courses + community
💓 Join the Clubhouse for more episodes + emails
📔 Buy Amelia's book at yourattentionissacred.com!

📲 Support for this show comes from Podcast Magic. It’s a way to save your fave pod moments AND help shows like Off the Grid grow. If a line sticks with you today, screenshot your player, email it to [email protected], and you’ll get a transcript + clip you can share. Try it 3 times for free, and use the code OFFTHEGRID for 10% off more. Enjoy! (sponsored)

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