089. Challenge Launch BTS: $52k & 100 NEW Memberships

Not Your Average Online Marketing Podcast

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In this episode, I'm taking you behind the curtain to reveal exactly how my recent five-day challenge generated over $52,000 in sales from products priced at just $25-67.

I'm sharing an unfiltered look at what actually works in my business as you'll discover:

My complete financial breakdown—including $21K in ad spend, affiliate costs, and true profit margins
The "Three C's" framework I use for challenges that converted 17.66% of participants
My day-by-day content strategy that gets people results before they even see the sales pitch
Why I create themed challenges (like my Taylor Swift "Eras Tour" theme) for memorable experiences
The exact email and communication strategy I use to maintain 50%+ retention across all five days

If you're tired of launch strategies that sound too good to be true, this behind-the-scenes episode delivers the honest numbers and proven tactics you can actually implement.
Listen now to transform how you approach your next launch!
Links Mentioned:

Chapters

1. Behind the Scenes of $52K Challenge (00:00:00)

2. The Three C's of Challenges (00:04:43)

3. Challenge Structure and Pricing (00:09:06)

4. PSP Model: Problem-Solution-Problem (00:11:39)

5. Revenue Breakdown and Profit (00:14:30)

6. Themes and Personality-Driven Marketing (00:18:27)

7. Support Teams and Challenge Success (00:24:03)

8. Challenge Launch Engine Announcement (00:26:11)

251 episodes

#Business #Marketing #Listbuilding #Onlinebusiness #Onlinemarketing #Zach Spuckler #Digital Marketing #Tech #Industries #Entrepreneur #Launch