This is Not Your Average Online Marketing Podcast, and it is about CHANGING the way we think about online marketing...Right now, most podcasts are simply about growing the list, to sell the course, to get the money, to move you up the ladder - listeners = dollars, not listeners = people. This podcast may still grow our business...but here's the difference:Our goal is for every episode to be ACTIONABLE with steps you can take after listening. There’s no withholding of the “special sauce” that ...
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Zach Spuckler Podcasts
"Sigrun is like the FEMALE James Bond of Online Marketing! ...a True INTERNATIONAL Woman of Mystery...and Inspiration!" - James Wedmore, host of the Mind Your Business podcast. ... Discover through inspiring stories, case studies, and interviews how you can create your own lifestyle business. Sigrun shares the ‘7 Stages of a Profitable Online Business’ and other proven strategies that help you turn your passion into profits. Her featured experts include entrepreneurs like James Wedmore, Kimr ...
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New to the world of online course creation and in need of some inspiration? Join Meg Burrage as she deep dives with Kajabi Superheroes on all things strategy and funnels. A behind-the-scenes, tell-it-how-it-is podcast, that will have you laughing out loud.
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Become the Best Creator in Your Space. Top Shelf Creator is a community of Creators coming together to learn all the ins and outs of the Creator Economy, how to scale a Creator business, and create relationships that last a lifetime! Top Shelf Creator is a place for Creators, Entrepreneurs, Course Creators, Influencers, Authors, and Coaches
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Conversations with myself and others about 21st Century topics of interest, including influence and persuasion, culture, law, current events, technology and my favorite topic, power. An ever evolving (just like me and you) exploration of topics that matter, including how we can make a difference in the world using our presence and our words. Released whenever I feel moved to add to the collective conversation. Hosted by me, Jennifer B. Gardner, ESQ. I love hearing from listeners. Find me her ...
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The ROAMHOWL PODCAST: Words and the Art of Sway is an ongoing conversation hosted by Jennifer Gardner about a more authentic and intuitive way of communicating, creating and working in the modern world. The world has changed, how we connect with each other has changed, creating a new paradigm of business — one where you drop the pretense, show up fully and honestly as you so that you connect deeply with those you are here to serve ... so that your work feels like a natural expression of your ...
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097. Creating Organic Content For Instagram That Connects with Kimberly Espinel
49:28
49:28
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49:28Hey there not-so-average marketers! I'm bringing you something special today - a guest interview that I'm genuinely excited about. You know I don't bring guests on very often, but when I do, they have to bring serious value. Meet Kimberly Espinel, a London-based food photographer, Instagram expert, and author of two books including her latest "How …
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I had to address something I keep hearing from clients, students, and potential customers: "I just want it to be more passive." In this episode, I'm pulling back the curtain on what "passive income" really looks like in the online course and membership world. Spoiler alert: it's not as passive as you think. I'm breaking down what I call the Four P'…
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Unlocking the Secrets of Facebook Advertising with Zach Spuckler
53:34
53:34
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53:34Summary In this episode of Top Shelf Creator, Kabrina Ashley and Zach Spuckler delve into the world of Facebook advertising, discussing its challenges, the freedom it offers, and the importance of understanding audience behavior. They explore how effective advertising can lead to consistent sales, the significance of community and visibility, and t…
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Starting From Zero in 2025 with James Wedmore
1:05:10
1:05:10
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1:05:10In today's episide we deep dive with James Wedmore into the changing digital landscape and what it takes in 2025 to not only launch an online business but scale a digital offer. Highlights from this episode: 🎙️ Winning offers 🎙️ Beating out your competitors 🎙️ Leveraging AI 🎙️ Buiding a Personal Brand 🎙️ Starting from Ground Zero 🎙️ James' favourit…
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Finding Flow State as a Creator with Patrick Boylan
48:14
48:14
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48:14Summary In this episode of Top Shelf Creator, Kabrina Ashley interviews Patrick Boylan, an actor, musician, and app creator from Museflow. They discuss the journey of an artist transitioning from theater to technology, the concept of code switching in different environments, and the importance of authenticity in communication. Patrick shares his ex…
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095. 7 Common Facebook & Instagram Ad Mistakes to Avoid
26:49
26:49
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26:49In this episode, I'm breaking down the seven biggest Facebook and Instagram ad mistakes I see businesses making repeatedly - costing them thousands in wasted ad spend and missed opportunities. Based on patterns I've observed in our membership community -- and with personal clients -- these insights will help you avoid the painful trial-and-error pr…
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CONNECT WITH OUR GUEST! --------- FB: facebook.com/owwstin IG: Instagram.com/socialtypro LI: https://www.linkedin.com/in/austinarmstrong90 TT: https://www.tiktok.com/@usefulaiwebsites YT: https://youtube.com/@socialtypro Website: Https://www.syllaby.io --------- 📲 Watch full episodes here: https://topshelfcreator.com/podcast 📍 FREE guide on how to …
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094. If I Had $1000 to Spend On Ads Here's What I'd Do...
25:48
25:48
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25:48In this week's episode of the podcast, I'm breaking down EXACTLY what I would do if I had $1,000 to spend on ads in 90 days. The goal? Generate 200-300 new leads and create a profitable return. This step-by-step breakdown shows you how to structure your quarters and ad spend spend for maximum impact, even on a limited budget. When you tune in you'r…
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093. How to Successfully Lose Money With Advertising
21:25
21:25
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21:25In this counterintuitive episode, I'm revealing why strategically "losing money" on certain types of advertising is actually the secret to long-term profitability. I break down my three-part advertising framework that creates sustainable growth while avoiding the trap of obsessing over immediate ROI. Discover the three distinct types of advertising…
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Creating TikTok and Vertical Video that Creates Buzz with Keenya Kelly
54:23
54:23
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54:23Summary In this episode of Top Shelf Creator, Kabrina Ashley interviews Keenya Kelly, a prominent figure in the TikTok space. They discuss Keenya's journey into video creation, the struggles of self-doubt, and the importance of authenticity in content creation. Keenya shares her process for creating engaging videos, the significance of planning, an…
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In this episode, I'm breaking down my complete Facebook and Instagram ads approach for 2025 and why the "old way" of advertising no longer works in today's "trust recession." I reveal exactly how I'm structuring my ad campaigns for maximum long-term growth instead of chasing quick ROI. Discover my four-part advertising framework that's built for su…
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NYAP 091. Our "Non-Live" Launch Results & Stats
25:47
25:47
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25:47In this episode, I'm breaking down exactly how I ran a successful "non-live live-launch" that generated nearly $7,000 in revenue without the exhaustion of showing up for live events or trainings. I'll share my honest journey of creating a simplified automated webinar funnel when I was too tired to run a traditional launch. See the five specific "ru…
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Authentic Storytelling & The Power of Starting with Ryan Koral
40:18
40:18
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40:18Summary In this episode of Top Shelf Creator, Kabrina Ashley interviews Ryan, a seasoned videographer and storyteller. They discuss the transformative power of storytelling, the importance of authenticity in content creation, and the challenges of starting new projects. Ryan shares his journey from working in a college enrollment department to beco…
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090. How Jena Generated $2.3 Million with 5-Day Challenges
39:58
39:58
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39:58In this episode, I'm sitting down with Jena Castro-Casbon, who has used my five-day challenge framework to generate over $2.3 million in sales for her speech pathology education business. I'm pulling back the curtain on how a real student has created consistent six-figure launches in a niche market through challenges that convert at 17-18%. Discove…
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Finding the Soul in Your Business with Jaycie Cormac
31:52
31:52
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31:52Summary In this episode of Top Shelf Creator, Kabrina Ashley and J.C. Cormack explore the intersection of soulful business and personal growth. They discuss the importance of authenticity, vulnerability, and the journey of self-discovery in building a successful business. J.C. shares her experiences overcoming personal challenges, the power of stor…
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089. Challenge Launch BTS: $52k & 100 NEW Memberships
26:51
26:51
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26:51In this episode, I'm taking you behind the curtain to reveal exactly how my recent five-day challenge generated over $52,000 in sales from products priced at just $25-67. I'm sharing an unfiltered look at what actually works in my business as you'll discover: My complete financial breakdown—including $21K in ad spend, affiliate costs, and true prof…
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088. Our PROVEN 90 Day Profit Cycles Framework
28:24
28:24
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28:24Looking for a more sustainable way to generate consistent revenue? In this episode of the podcast I’m going to reveal our battle-tested 90-day framework that's transformed how we approach business growth and profitability. You'll discover: The "Triple Threat" quarterly system that creates predictable revenue without burning out—including why tradit…
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087. Free Lead Gen vs Low Ticket Lead Gen?
26:54
26:54
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26:54When it comes to growing your email list, should you focus on getting as many free leads as possible, or is it better to attract buyers right from the start with a low-ticket offer? This debate has been heating up in the online marketing space, and in this episode, we’re breaking down the pros, cons, and hidden truths behind both strategies. Before…
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Following the Bigger Dream: Doing the Next Right Thing to Reach Success with Alex Bentley
28:14
28:14
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28:14On this episode of Top Shelf Creator, Kabrina Ashley and Alex Bentley - who was formally with the Savannah Bananas - talk through what going after the dream of being who you were made to be looks like. They discuss Alex's journey and what pivoting looked like along the way. Listen for the full story! CONNECT WITH OUR GUEST! Alex Bentley IG: https:/…
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Summary In this conversation, Kabrina Ashley and Justin Moore delve into the intricacies of sponsorships, alliances, and the mindset required for success in the creator economy. They discuss the importance of collaboration over competition, the challenges of authorship, and the necessity of frameworks in coaching. The dialogue emphasizes the value …
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086. Our 2025 Non-Negotiable Growth Strategies
28:11
28:11
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28:11On this episode of Not Your Average Online Marketing Podcast, I'm doing a deep dive into the non-negotiable growth strategies that I think will make 2025 a BREAKTHROUGH year in business for us, but can help YOU too! I'm walking through five powerful strategies that range from advertising to content marketing that can stack to create a robust "engin…
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085. The 2025 Trends for Course Creators To Watch For...
27:08
27:08
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27:08In this episode of Not Your Average Online Marketing Podcast I'm talking about (5) major trends that we're seeing in the online course, membership and coaching space that YOU need to be aware of. I'm sure I don't have to tell you that things have shifted in recent years and as the online learning market has become increasingly saturated we have to …
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Understanding User Intent and AI in SEO with Edwin Acevedo
42:07
42:07
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42:07Summary In this conversation, Kabrina Ashley and Edwin Acevedo discuss the importance of storytelling and semantic meaning in SEO. They emphasize the need for brands to have a cohesive narrative across all their content and platforms. They also highlight the role of AI in understanding user intent and serving relevant search results. Edwin explains…
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Leveraging Technology to Enhance Content Creation with Greg Wasserman
46:31
46:31
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46:31Summary In this episode of Top Shelf Creator, Kabrina Ashley and Greg Wasserman discuss the intricacies of content repurposing, the importance of building relationships in business, and leveraging technology to enhance content creation. They emphasize the need for a long-term strategy in marketing and sales, the significance of understanding one's …
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Key Metrics to Track in Adult Learning Programs with Andrew Jacobs
55:19
55:19
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55:19Summary In this conversation, Kabrina Ashley and Andrew Jacobs discuss learning and development, particularly in the context of adult learning. They explore the difference between adult learning and other types of learning, emphasizing the importance of creating action-oriented learning experiences. They also discuss the challenges of traditional p…
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Taking the Leap into Entrepreneurship with Paul Klein
31:33
31:33
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31:33Summary In this episode, Paul Klein from Bizable discusses his journey into the creator economy and the importance of working with creators. He shares his personal experience of leaving a corporate job to pursue entrepreneurship and offers advice on overcoming the comparison trap and setting realistic goals. Paul emphasizes the significance of mind…
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Standing Out as a Creator: Building a Strong Portfolio with Corbett Drummey
35:18
35:18
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35:18Summary Corbett Drummey, co-founder of Popular Pays, shares his journey of starting and selling a business in the creator economy. He discusses the rise of the creator economy and the challenges and opportunities it presents. He also explores the role of AI in content creation and the importance of protecting intellectual property. Drummey emphasiz…
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084. Webinar and Live Promo Secrets: Mastering Sales Conversions with Aandra Bohlen
57:57
57:57
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57:57In this week's episode of the podcast, Zach is introducing you to his good friend & sales expert Aandra Bohlen. Aandra Bohlen, a seasoned conversion rate specialist, excels at boosting sales by meticulously examining every customer interaction from first touch, to webinar pitches, to sales conversations. Zach & Aandra breakdown the power of a well …
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In this week's episode of the podcast, Zach is breaking down some of the strategies and techniques that he used to generate over $48,000 cash in hand sales during his most recent bootcamp launch. Oh and the bootcamp was only $25 to join and the offer on the back was only $67/month! So he managed to collected that cash in mostly low ticket payments.…
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Evaluating and Pivoting in Your Business Journey with Chelsie Tamms
39:33
39:33
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39:33Summary Chelsie Tamms, founder of Lettering Works, shares her journey into authentic branding and the importance of asking questions and staying curious. She started her business eight years ago and has always had a passion for hand lettering. She used startup funding to create her own studio and art practice, focusing on branding and creating her …
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The Role of Fun and Play in Life and Business Finding Joy and Fun in Marketing with Bradley Morris
53:46
53:46
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53:46Summary Bradley T. Morris, founder of Majic Media and Majic Kids, shares his journey as a creator and entrepreneur. He discusses the importance of fun and play in both personal and professional life. Bradley talks about how he got into writing children's books and the power of audio stories. He also highlights the involvement of his son in the busi…
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The Power of Storytelling and Comedy with Michael Eback
1:06:57
1:06:57
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1:06:57Summary Michael Eback, host of the comedy improv podcast M&A's Excellent Adventures, discusses the importance of storytelling and comedy in creating a unique podcast experience. He shares how they incorporate special effects and animation in their videos to enhance the storytelling aspect. Michael emphasizes the power of storytelling in connecting …
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Beyond Dating: Behind the Scenes of Building an in Person Based Dating App with Amberlei Franklin
42:22
42:22
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42:22Summary Amberlei Franklin is the founder of RadarQR, a dating and networking app that aims to bring back the excitement and chemistry of meeting someone in person. The app uses QR codes to connect users and encourages real-life interactions. Amberlei has received positive feedback and support for the app, and she is currently in the alpha testing p…
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The Power of Providing Value with Vincent Pugliese
51:21
51:21
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51:21Summary Vincent Pugliese shares his journey from being a sports photographer to starting his own business and achieving financial freedom. He emphasizes the importance of planning and gradually transitioning from a job to entrepreneurship. Vincent also discusses the power of giving away valuable content for free and the benefits of creating differe…
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082. Listbuilding Ads: The Cornerstone of Our Success
27:17
27:17
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27:17In today's episode, we're diving deep into one of my all time favorite topics: Facebook ads, and even more specifically: list building ads. I'm going deep on how building an email list around the clock, using these ads, is more efficient and cost-effective than any other strategy we deploy in our business to scale. I'll be share insights on... How …
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081. The 120-Day Hiatus: Thriving Without Constant Content Creation
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31:45
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31:45Today's episode addresses the age old question: Can you build a business without creating NEW core content every week... I have determined it's not as simple as yes or no, so, I recorded a full podcast episode on this topic for you... During the show we're gonna dive DEEP into some exciting things including... The (4) key things we shifted our focu…
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Living Full Out as a Singer And Songwriter with Greg Shilling
41:53
41:53
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41:53Summary The conversation explores the power of authenticity in creativity and the importance of creating for personal expression. It also delves into the vulnerability of being a creative and the impact on mental health. The discussion highlights the need to embrace the highs and lows of life and reject societal expectations of a flatlined existenc…
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Getting Everyone Talking About YOU! with Kabrina Ashley
21:34
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21:34SUMMARY In this episode, Kabrina Ashley shares an engaging story about preparing a memorable birthday party for her summer-born children, which unexpectedly turned into a glitter-filled lesson about the metaphorical messiness and lasting impact of building a personal brand. She connects this concept to the business world, emphasizing the importance…
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Bring on the FUN! In your Business with Mike Brennan
40:59
40:59
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40:59Summary In this episode, Kabrina Ashley interviews Mike Brennan about his book 'Make Fun a Habit' and the importance of incorporating fun and creativity into our daily lives and work. Mike shares how he accidentally wrote the book and the process he used to create it. He also discusses how the daily creative habit can be applied to various areas, s…
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Turning Brand Building into Play with Duke Harten
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46:26
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46:26Summary Duke Harten from Shine-a-Stee discusses marketing strategies that are both effective and enjoyable. He shares his journey from freelance copywriting to his current role at Shine-a-Stee and how he found success on TikTok. Duke emphasizes the importance of creating content that he would want to watch and engaging with the community. He also t…
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How Parenting Taught Be to be a Good Business Owner with Ann Kaplan
53:56
53:56
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53:56SUMMARY Ann Kaplan is a parenting expert that helps people create a life they love around their parenting. Ann and Kabrina talk through how parenting and communication technics can also be used in business. This is an episode you don't want to miss! 📲 Watch full episodes here: https://topshelfcreator.com/youtube 📍 FREE course on positioning yoursel…
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Navigating AI in Content Creation: Protecting Your Work in the Digital Age with Franklin Graves
52:56
52:56
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52:56Summary In this episode, Franklin Graves, an attorney specializing in technology law, discusses the legal implications of AI in the creator economy. He shares insights on copyright law, ownership of audience, and the use of generative AI tools in creative processes. The conversation delves into the challenges and considerations for creators using A…
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Building Trust and Community in Business One Step at a Time with Kabrina Ashley
33:23
33:23
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33:23Summary The conversation explores the Canva Glow Up and its impact on entrepreneurs and creators. It delves into the strategies used by Canva to create excitement and community around the new feature, as well as the importance of shared experiences and community building for brands. The discussion also covers the significance of creating shared exp…
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Creating a Website That Converts and Brings In Clients with Ryan Holck
44:14
44:14
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44:14Summary Ryan Holck, a website and marketing expert, shares his insights on how to effectively tell your story and engage your audience on your website. He emphasizes the importance of understanding your target audience and the value you can bring to them. Ryan advises starting with a clear and concise hero section on your homepage that speaks direc…
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The Power of Healthy Communication with People with Jason Raitz
53:23
53:23
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53:23Summary Jason Raitz, a professional speaker, shares his journey into the speaking industry and the importance of healthy and effective communication. He emphasizes the need for leaders to be heard and to be healthy and influential communicators. Jason discusses the impact of communication on relationships and workplace culture, highlighting the pow…
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The Power of Community and Remarkable People with Terry Weaver
1:13:28
1:13:28
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1:13:28Summary In this conversation, Kabrina Ashley and Terry Weaver discuss the importance of working with remarkable humans, creating community, and finding fulfillment in life. They also talk about the upcoming event in Nashville and Orlando. The conversation highlights the need to break free from societal expectations and create one's own path. They e…
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Overcoming Limiting Beliefs with Cliff Ravenscraft
34:56
34:56
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34:56Summary In this episode of Top Shelf Creator, Cliff Ravenscraft discusses the impact of limiting beliefs on personal and professional growth. He shares his journey from podcasting to mindset coaching and explains how limiting beliefs can hinder success. Cliff defines limiting beliefs as thoughts that hold individuals back from achieving their goals…
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080. Creating Accessibility In Your Business with Anna HeardinLondon
45:21
45:21
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45:21Join me and my friend Anna for a conversation about accessibility in in business. From those with financial hardships, to those who need support in reading or viewing our information - how do we account for access in what we do? Anna share's her business model and how she serves a breadth of socioeconomics by creating access in her programs! When y…
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Summary In this episode, Cody Towell shares his journey of balancing a nine-to-five job as a nurse while pursuing a career in music. He emphasizes the importance of viewing the job as part of the journey rather than a fallback plan. Cody discusses the challenges and sacrifices he made to pursue his passion for music, including setting boundaries an…
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Rewriting the Small Business Playbook with Dubsado's Becca Burg
52:12
52:12
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52:12Summary Becca Berg, the founder and CEO of Dubsado, shares her journey of creating a client management system and the importance of client experience. She discusses the influence of American Sign Language on her communication skills and storytelling abilities. Becca emphasizes the need for authenticity in branding and the value of transparency in P…
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