Best Zach Spuckler Podcasts (2025)

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#51 Why Your Students Actually Don't Want a "Quick and Dirty" Online Course 17:06

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10d ago17:06

17:06

A lot of online business advice says the same thing: keep your course short, give people the steps, cut everything else. But what happens when “quick and dirty” stops your students from actually using what they paid for? In this episode of The ART of Online Course Creation, Shannon pulls apart the myth that faster automatically means better. Drawin…

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#50 How Melissa Kara Chose Her Course Platform and What She Did To Elevate Her Results 55:30

24d ago55:30

55:30

Stuck on “Which platform should I use?” Melissa Kara shares a practical, values-aligned way to choose, ship, and iterate without getting lost in tech or design. You’ll learn: A simple order of operations so platform choice doesn’t delay your launch How to keep momentum when you don’t have an audience (yet) What makes a sales page convert (templates…

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#49 Meta Ads That Actually Build an Audience with Zach Spuckler 42:57

1M ago42:57

42:57

You’ve got a course. You’ve got testimonials. But no one’s seeing it. If you’ve ever felt like your incredible offer is just sitting in a corner of the internet gathering dust, this episode is for you. I’m joined by Zach Spuckler, marketing strategist and host of Not Your Average Online Marketing Podcast, who pulls back the curtain on what actually…

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#48 The Hidden Reason Your Online Community Feels Flat - And the Fix You Need 12:51

2M ago12:51

12:51

Once upon a time, online communities were alive - buzzing with conversation, collaboration, and connection. But lately, many of them feel... quiet. Too quiet. In this episode, Shannon pulls back the curtain on what’s really happening in online spaces that once thrived, and why the problem isn’t spam, it’s silence. She explores how community “rules”…

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#47 From Vault to Vision: How Alexis Galloway Turned a Hobby Into a Thriving Online Course Business 22:57

2M ago22:57

22:57

Ever felt like you’re sitting on a mountain of valuable content (tutorials, workshops, PDFs, maybe even entire slide decks), but you have no idea how to turn it into a structured, sellable course? You’re not alone. In this episode of The Art of Online Course Creation, Shannon sits down with Alexis Galloway, founder of So Sweet Academy and a creativ…

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#46 Why Knowing "Why" Leads to Profitable, Impactful Courses 12:33

3M ago12:33

12:33

Have you ever sat through a lesson and wondered, “Why am I even learning this?” If you’ve ever felt that way, imagine how your students feel when they step into your online course without a clear sense of purpose. The truth is, one of the simplest shifts you can make in your teaching is also one of the most powerful: starting with why. In this epis…

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#45 Organic Marketing for Course Creators: How to Grow Your Audience Without Ads with Tracy Beavers 43:06

3M ago43:06

43:06

What if everything you believed about growing your audience was just… backwards? When business and sales coach Tracy Beavers left her high-powered corporate job, she thought she had all the tools she needed to build a thriving online business. But after sinking thousands into ads and launching to crickets, she realized something was missing—and it …

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#44 The Power of Student Touch Points: Why Interaction Can Make or Break Your Course 15:43

4M ago15:43

15:43

You can create the most brilliant curriculum in the world… but if your students feel invisible, disconnected, or lost, your course won’t deliver the results you promised. In this episode of The Art of Online Course Creation, Shannon reveals the hidden force that can make or break your course: student touch points—the intentional moments of interact…

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#43 Overcoming Tech Fear and Camera Shyness: How Lyric Kinard Found Her Voice in Online Education 43:20

4M ago43:20

43:20

What happens when a reluctant teacher, a vintage sewing machine, and a dial-up internet connection collide? In this inspiring episode, Shannon sits down with Lyric Montgomery Kinard, award-winning artist, educator, and founder of the Academy for Virtual Teaching, who has spent decades guiding creatives—from quilters to course creators—toward confid…

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#42 Does Your Online Course Have Impact? Part 2: What to Do If it Doesn't. 14:19

5M ago14:19

14:19

You launched your course with big intentions. The content is solid. The delivery felt strong. You know your stuff. So why aren’t your students getting the results? In this episode of The ART of Online Course Creation, we’re pulling back the curtain on what really causes a course to fall flat—not because you're a bad teacher, but because no one ever…

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097. Creating Organic Content For Instagram That Connects with Kimberly Espinel 49:28

5M ago49:28

49:28

Hey there not-so-average marketers! I'm bringing you something special today - a guest interview that I'm genuinely excited about. You know I don't bring guests on very often, but when I do, they have to bring serious value. Meet Kimberly Espinel, a London-based food photographer, Instagram expert, and author of two books including her latest "How …

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#41 Building a Course That Works: Kelly Leardon’s Customer-Obsessed Approach 49:02

5M ago49:02

49:02

In this episode of The ART of Online Course Creation, Shannon sits down with Kelly Leardon, founder of Walk Like Warriors, a woman who’s redefining what it means to grow a business on your own terms. Kelly’s journey didn’t start with a flashy viral moment or a large following. In fact, it began with a phone call she never should have answered - on …

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096. The Myth of Passive Income 23:39

5M ago23:39

23:39

I had to address something I keep hearing from clients, students, and potential customers: "I just want it to be more passive." In this episode, I'm pulling back the curtain on what "passive income" really looks like in the online course and membership world. Spoiler alert: it's not as passive as you think. I'm breaking down what I call the Four P'…

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Unlocking the Secrets of Facebook Advertising with Zach Spuckler 53:34

6M ago53:34

53:34

Summary In this episode of Top Shelf Creator, Kabrina Ashley and Zach Spuckler delve into the world of Facebook advertising, discussing its challenges, the freedom it offers, and the importance of understanding audience behavior. They explore how effective advertising can lead to consistent sales, the significance of community and visibility, and t…

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#40 Why Some Online Courses Change Lives—and Others Don’t 18:02

6M ago18:02

18:02

"If your course doesn’t have impact… it doesn’t have a future." A bold statement, and the truth most course creators aren’t talking about. We all want our courses to help people. But how do you really know if yours is making a meaningful difference? Not just in metrics, but in someone’s life? In this episode, Shannon shares a story of working with …

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#39 Sales Strategies for Your Online Course That Actually Feel Good with Justine Beauregard 46:40

6M ago46:40

46:40

When you think of sales, do you immediately feel a twinge of discomfort? You’re not alone. So many brilliant course creators and online entrepreneurs find themselves stuck at the sales stage—not because they don’t believe in what they’re offering, but because the traditional methods of selling feel pushy, fake, or completely out of alignment. Today…

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#38 How to Use AI Without Losing Your Voice: A Human-Centered Approach to Course Creation 21:47

7M ago21:47

21:47

Join me in The Build Lab and get access to my new custom GPTs! AI is everywhere. And in the online course space, it’s tempting to think it might be the shortcut we’ve all been waiting for. But what if relying on AI too soon—or too much—actually waters down the very thing that makes your course special? In this episode, Shannon Boyer shares her unex…

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Starting From Zero in 2025 with James Wedmore 1:05:10

7M ago1:05:10

1:05:10

In today's episide we deep dive with James Wedmore into the changing digital landscape and what it takes in 2025 to not only launch an online business but scale a digital offer. Highlights from this episode: 🎙️ Winning offers 🎙️ Beating out your competitors 🎙️ Leveraging AI 🎙️ Buiding a Personal Brand 🎙️ Starting from Ground Zero 🎙️ James' favourit…

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Finding Flow State as a Creator with Patrick Boylan 48:14

7M ago48:14

48:14

Summary In this episode of Top Shelf Creator, Kabrina Ashley interviews Patrick Boylan, an actor, musician, and app creator from Museflow. They discuss the journey of an artist transitioning from theater to technology, the concept of code switching in different environments, and the importance of authenticity in communication. Patrick shares his ex…

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#37 Side Hustle or Second Act? How to Know If Online Courses Are Your Next Career Move With Shannon Russell 33:28

7M ago33:28

33:28

She was standing on a subway platform in New York City—pregnant, exhausted, and questioning everything. That moment marked the beginning of Shannon Russell’s second act. After 16 years as a successful TV producer, Shannon didn’t leave her career because she hated it—she left because her life changed. Now she’s an author, career transition coach, co…

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#36 What Makes a High-Quality Online Course? It's Not What You Think! 23:07

7M ago23:07

23:07

"You can’t just hit “record” on a Zoom webinar, slap a price tag on it, and call it a course. That’s not teaching—that’s repackaging." It’s time we rethink what makes an online course “high quality.” In this episode, Shannon Boyer challenges the common misconceptions about course quality—and reveals what actually drives student success. Spoiler ale…

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095. 7 Common Facebook & Instagram Ad Mistakes to Avoid 26:49

8M ago26:49

26:49

In this episode, I'm breaking down the seven biggest Facebook and Instagram ad mistakes I see businesses making repeatedly - costing them thousands in wasted ad spend and missed opportunities. Based on patterns I've observed in our membership community -- and with personal clients -- these insights will help you avoid the painful trial-and-error pr…

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with Austin Armstrong 40:12

8M ago40:12

40:12

CONNECT WITH OUR GUEST! --------- FB: facebook.com/owwstin IG: Instagram.com/socialtypro LI: https://www.linkedin.com/in/austinarmstrong90 TT: https://www.tiktok.com/@usefulaiwebsites YT: https://youtube.com/@socialtypro Website: Https://www.syllaby.io --------- 📲 Watch full episodes here: https://topshelfcreator.com/podcast 📍 FREE guide on how to …

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094. If I Had $1000 to Spend On Ads Here's What I'd Do... 25:48

8M ago25:48

25:48

In this week's episode of the podcast, I'm breaking down EXACTLY what I would do if I had $1,000 to spend on ads in 90 days. The goal? Generate 200-300 new leads and create a profitable return. This step-by-step breakdown shows you how to structure your quarters and ad spend spend for maximum impact, even on a limited budget. When you tune in you'r…

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#35 Why Imposter Syndrome Isn't The Real Problem - with Leadership Coach, Lindsay White 38:17

8M ago38:17

38:17

In this transformative episode of The ART of Online Course Creation, Shannon sits down with bold leadership coach and people strategy expert Lindsay White to dismantle one of the most overused phrases in the entrepreneurial world: imposter syndrome. They unpack why the term doesn't tell the full story—and what’s really going on inside our heads whe…

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093. How to Successfully Lose Money With Advertising 21:25

8M ago21:25

21:25

In this counterintuitive episode, I'm revealing why strategically "losing money" on certain types of advertising is actually the secret to long-term profitability. I break down my three-part advertising framework that creates sustainable growth while avoiding the trap of obsessing over immediate ROI. Discover the three distinct types of advertising…

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Creating TikTok and Vertical Video that Creates Buzz with Keenya Kelly 54:23

8M ago54:23

54:23

Summary In this episode of Top Shelf Creator, Kabrina Ashley interviews Keenya Kelly, a prominent figure in the TikTok space. They discuss Keenya's journey into video creation, the struggles of self-doubt, and the importance of authenticity in content creation. Keenya shares her process for creating engaging videos, the significance of planning, an…

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092. Our Core Ads Strategy for 2025 23:40

8M ago23:40

23:40

In this episode, I'm breaking down my complete Facebook and Instagram ads approach for 2025 and why the "old way" of advertising no longer works in today's "trust recession." I reveal exactly how I'm structuring my ad campaigns for maximum long-term growth instead of chasing quick ROI. Discover my four-part advertising framework that's built for su…

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#34 How to Choose a Profitable Course Topic For YOU 16:20

8M ago16:20

16:20

You’ve got a list of course ideas longer than your arm—but which one should you actually choose? Which one will sell? And more importantly, which one will make you feel excited to show up, teach, and talk about it for the long haul? In this episode of The Art of Online Course Creation, Shannon walks you through the two most important steps you need…

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NYAP 091. Our "Non-Live" Launch Results & Stats 25:47

9M ago25:47

25:47

In this episode, I'm breaking down exactly how I ran a successful "non-live live-launch" that generated nearly $7,000 in revenue without the exhaustion of showing up for live events or trainings. I'll share my honest journey of creating a simplified automated webinar funnel when I was too tired to run a traditional launch. See the five specific "ru…

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Authentic Storytelling & The Power of Starting with Ryan Koral 40:18

9M ago40:18

40:18

Summary In this episode of Top Shelf Creator, Kabrina Ashley interviews Ryan, a seasoned videographer and storyteller. They discuss the transformative power of storytelling, the importance of authenticity in content creation, and the challenges of starting new projects. Ryan shares his journey from working in a college enrollment department to beco…

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#33 The Secret to Nurture Content That Builds Relationships (Without the Trends and Tactics) with Lindsay Smith 44:40

9M ago44:40

44:40

If you’ve ever struggled with keeping up with content between launches—or if you’ve felt like your nurture content is just another to-do list item that keeps getting pushed down the priority list—today’s episode is for you. In this conversation, I’m joined by Lindsay Smith, a content strategist with a superpower for helping business owners create s…

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090. How Jena Generated $2.3 Million with 5-Day Challenges 39:58

9M ago39:58

39:58

In this episode, I'm sitting down with Jena Castro-Casbon, who has used my five-day challenge framework to generate over $2.3 million in sales for her speech pathology education business. I'm pulling back the curtain on how a real student has created consistent six-figure launches in a niche market through challenges that convert at 17-18%. Discove…

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Finding the Soul in Your Business with Jaycie Cormac 31:52

9M ago31:52

31:52

Summary In this episode of Top Shelf Creator, Kabrina Ashley and J.C. Cormack explore the intersection of soulful business and personal growth. They discuss the importance of authenticity, vulnerability, and the journey of self-discovery in building a successful business. J.C. shares her experiences overcoming personal challenges, the power of stor…

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089. Challenge Launch BTS: $52k & 100 NEW Memberships 26:51

9M ago26:51

26:51

In this episode, I'm taking you behind the curtain to reveal exactly how my recent five-day challenge generated over $52,000 in sales from products priced at just $25-67. I'm sharing an unfiltered look at what actually works in my business as you'll discover: My complete financial breakdown—including $21K in ad spend, affiliate costs, and true prof…

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#32 The Myth That Almost Stopped Me From Launching My First Course - And What I Learned 22:56

9M ago22:56

22:56

I almost didn’t launch my first course. I was convinced I wasn’t “ready.” My audience was too small, my email list wasn’t big enough, and all the experts said I needed more people before I could expect to make sales. But here’s what actually happened—and why I was completely wrong. If you’ve ever put off launching your course because you felt like …

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#31 How to Write Copy That Converts - Expert Tips with Conversion Copywriter Gina Whitehouse 30:53

10M ago30:53

30:53

You’ve put in the work—your online course is packed with value, you know it can transform lives, and you’re ready to sell. But if your sales page isn’t converting, all that effort could go to waste. In this episode of The ART of Online Course Creation, I sit down with expert conversion copywriter Gina Whitehouse to talk about the power of persuasiv…

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088. Our PROVEN 90 Day Profit Cycles Framework 28:24

10M ago28:24

28:24

Looking for a more sustainable way to generate consistent revenue? In this episode of the podcast I’m going to reveal our battle-tested 90-day framework that's transformed how we approach business growth and profitability. You'll discover: The "Triple Threat" quarterly system that creates predictable revenue without burning out—including why tradit…

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#30 How Mindy Young Built a Multiple Six-Figure Course from Her Passion - And How You Can Too! 56:32

10M ago56:32

56:32

Ever wondered if your creative skills could translate into a profitable online course? In this episode, I’m joined by Mindy Young, a surface pattern designer and founder of Indy Bloom Design, who turned her artistic passion into a multiple six-figure course business. Mindy shares: ✅ The moment she realized her expertise was in demand—and how she tu…

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087. Free Lead Gen vs Low Ticket Lead Gen? 26:54

10M ago26:54

26:54

When it comes to growing your email list, should you focus on getting as many free leads as possible, or is it better to attract buyers right from the start with a low-ticket offer? This debate has been heating up in the online marketing space, and in this episode, we’re breaking down the pros, cons, and hidden truths behind both strategies. Before…

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Following the Bigger Dream: Doing the Next Right Thing to Reach Success with Alex Bentley 28:14

10M ago28:14

28:14

On this episode of Top Shelf Creator, Kabrina Ashley and Alex Bentley - who was formally with the Savannah Bananas - talk through what going after the dream of being who you were made to be looks like. They discuss Alex's journey and what pivoting looked like along the way. Listen for the full story! CONNECT WITH OUR GUEST! Alex Bentley IG: https:/…

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#29 Sell Your Course on Autopilot: How Caitlin Bacher Built an 8-Figure Business Without Live Launches 50:18

10M ago50:18

50:18

Are you tired of the endless cycle of live launching and the stress that comes with it? What if you could generate consistent, scalable revenue from your online course—without the burnout? In this episode of The Art of Online Course Creation, I sit down with Caitlin Batcher, creator of The Scale Method, to uncover how she transformed her online cou…

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#28 Should You Create an Online Course? The Surprising Benefits for Creators of Transformative Courses (and how to create them) 22:17

10M ago22:17

22:17

💡 A great course doesn’t just teach—it transforms. But what does it actually take to design a course that delivers real, lasting results? In this special bonus episode of The Art of Online Course Creation, we’re diving deep into the transformation factor—the difference between courses that simply share information and those that change lives. If yo…

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#27 Should You Create an Online Course? Here's What You Need to Know First 16:52

10M ago16:52

16:52

💡 You’ve heard the pitch: “Create an online course and earn passive income while you sleep!” But is it really that simple? And more importantly—should you create one? In this episode of The Art of Online Course Creation, we’re diving deep into the realities of creating an online course. It’s not the effortless cash machine some people promise, but …

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#26 How to Create Effective Workbooks and Engaging Workshops - Coaching with Elaine Dickens, Registered Psychotherapist 31:01

10M ago31:01

31:01

In this week’s episode of The Art of Online Course Creation, we dive into an insightful coaching session with Elaine Dickens, a registered psychotherapist and founder of Live Inspired Wellness. Elaine brings thoughtful questions to the table about transitioning her expertise into a purposeful educational offering, creating impactful workbooks, and …

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Unlocking the Power of Sponsorships 56:27

11M ago56:27

56:27

Summary In this conversation, Kabrina Ashley and Justin Moore delve into the intricacies of sponsorships, alliances, and the mindset required for success in the creator economy. They discuss the importance of collaboration over competition, the challenges of authorship, and the necessity of frameworks in coaching. The dialogue emphasizes the value …

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#25 Who's Helping You Create Your Online Course? Understanding the Three Types of Support Available 21:52

11M ago21:52

21:52

Creating an online course is an exciting journey—but it can be overwhelming when you're not sure where to turn for help. In this episode of The Art of Online Course Creation, Shannon Boyer dives into the three key players who can support you in bringing your course to life. You’ll learn about the important roles of marketers, tech and design specia…

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#24 Mastering AI for Online Course Creation: Expert Insights with Emily Baillie 32:51

11M ago32:51

32:51

Are you curious about how artificial intelligence (AI) can elevate your course creation and marketing strategies? In this insightful episode of The Art of Online Course Creation, Shannon Boyer sits down with Emily Baillie—digital marketing expert, AI trainer, and professor at McMaster University—to explore the transformative role of AI in business …

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#23 The Art of Branding: Trademarking Tips For Protecting Your Course Brand with Andrei Mincov 50:50

11M ago50:50

50:50

Do you know the difference between trademarks, copyrights, and patents—and how they apply to your online course? Whether you’re a new or seasoned course creator, protecting your intellectual property is essential to building a lasting and recognizable brand. In this episode of The Art of Online Course Creation, I’m joined by Andrei Mincov, founder …

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#22 Reflect, Recharge, and Strategically Plan Your Best Year Yet! 14:42

11M ago14:42

14:42

How often do you stop and really look back at the past year? Not just to replay the highlights or cringe at the challenges, but to really reflect—on the wins, the lessons, and the growth you didn’t even realize was happening. In this episode of The Art of Online Course Creation, we’re hitting pause on the hustle to do just that. Shannon walks you t…