In this continuation of their conversation, Jarrett Ransom, the Nonprofit Nerd®, CEO of The Rayvan Group, LLC, and host of Nonprofit Nerd®: Impact Unleashed, and Mary Crogan, VP of Brand Marketing at Bloomerang, discuss two powerful case studies that highlight how nonprofits can strengthen donor relationships in uncertain times. Mary emphasizes the importance of trust, transparency, and consistent storytelling, while encouraging organizations to lean into challenges rather than retreat. She also provides practical strategies for cultivating recurring gifts, engaging younger donors, and adopting an abundance mindset to fuel sustainable impact.

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